product image

product image

the perceptions and attitudes of consumers towards an existing or proposed new product. Product image is affected both by the physical attributes of the product itself and by the psychological or imputed values of the buyer which can be cultivated and manipulated by ADVERTISING and other promotional forms. See BUYER BEHAVIOUR, PRODUCT POSITIONING, PSYCHOLOGICAL PRICING.
References in periodicals archive ?
Product image is the reaction you have when you see or hear about the product.
The Shotfarm Product Image Exchange platform offers a gallery-style interface for finding, tracking, organizing and sharing product assets, an automatic reminder option for asset requests, image quality requirements, batch uploading, asset tagging and customizable batch downloading, all within a secure, permission-based environment.
com)-- ClutterCut launches a universal platform across mobile and web to help small and large companies get their raw product images quickly processed for color, size, background and quality at a great price.
According to DeWitt Cook, Co-founder, itemMaster's mission is to become “The One Source for Free Product Images and Data.

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