survey

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Related to primary survey: secondary survey

survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.
References in periodicals archive ?
Clinton had 71% of the Democratic vote in Gallup's final primary survey of 1992, conducted March 20-22; Jerry Brown received 25%.
The first primary survey category, supplier diversity, focuses on the percentage of total procurement spending allocated to African Americans and other ethnic groups.
To answer this question, a primary survey was used to gather data as the primary method.
However, the high-resolution bathymetric data obtained with NOAA's primary survey tools -- swath or multibeam sonar mapping systems -- do trouble the Navy and the Defense Mapping Agency.