survey

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survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.
The Complete Real Estate Encyclopedia by Denise L. Evans, JD & O. William Evans, JD. Copyright © 2007 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
We recommend eliminating PXR from the primary survey if the patient would have a CT as second survey in view of the severity of trauma.
The primary survey approach was a traditional mail questionnaire.
The research is based on primary survey research conducted by IGD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
Such time constraints caused some deans and program directors to show reluctance in completing the primary survey, thus it is unlikely they would have been amenable to completing a pilot study prior to the primary survey.
Carr out a primary survey by checking their response, airway, breathing and circulation.
A comparative table of the completeness of operative note information before (primary survey) and with (secondary survey) the use of an aide memoire of desired criteria.
Table 1 provides descriptive statistics of the primary survey responses for ten DCF assumptions (variables) that are frequently employed in the valuation of office properties:
We took samples from puddles at 18 points as a primary survey. Simultaneously, as fixed-point observations, we set 4 points on a road and collected samples when puddles were formed.
In order to have an insight into the size of holding of the farmers the description of the primary survey is given in the Table-2.
Second, secondary data sourced from archives is generally more objective than even primary survey data since it is free from contamination by respondent perceptions and/or memories of the phenomenon of interest.
aegypti in Darjeeling prompted us to carry out a primary survey to confirm the extension of its geographical limits in India and the Himalayas in particular.