focus

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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
Reporting to Shin-Etsu's CAL Team Leader Janine Cherette, Ra'Kia's primary focus will be to manage advancements for silicone usage in hair care formulation performance that will offer a diverse range of benefits.
He comes to Siegfried from KPMG, where he gained six years of audit experience with a primary focus in the insurance industry.
Similarly, substance abuse treatment facilities whose primary focus is treating a mix of substance use and mental health issues are more likely than other types of treatment facilities to provide special programs for gay and lesbian clients.
Daniel has also held senior level positions at Credit Agricole Indosuez and Credit Suisse with primary focus on the Middle East Region.
InfoFirst said the acquisition leverage's LRA's experience in the information services industry, with a primary focus on the legal sector.
Skillfully using color in one's knitted creations is the primary focus, yet The Knitting Experience Book 3 offers plenty of step-by-step instructions, diagrams, and explanations to be readily accessible to the beginning knitter.
Named Gusmer/Decker, the new organization's primary focus is to supply RIM and RIM-spray equipment worldwide.
The latter is expected to be their primary focus, but for now tissue donation appears to be easier to implement, Judy Sander, manager and business adviser of the NOTC says.
Their primary focus is the design of innovative composites, molecules, and processes, as well as surface, interface and inter-phase technologies.