price promotion

price promotion

a form of SALES PROMOTION employed by manufacturers and retailers which involves ‘introductory-price' offers, ‘money-off packs, ‘two-for-the-price-of-one’ packs and ‘special-price’ offers. In addition to increasing the sales potential of the products whose prices have been temporarily cut, price promotions also serve to attract customers into shops. See SALE, LOSS LEADING.
References in periodicals archive ?
According to a recent joint study by the MMA and its official research partner Synovate, almost 30% of US consumers are interested in mobile coupons, a form of of Mobile Price Promotion, which are defined by MMA as "electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.
The use of price promotion has increased over the years in retailing and empirical evidence supports the idea that price promotion increases sales (van Heerde, Leeflang, & Wittink, 2001).
In many cases, the very consumer who is attracted to your brand by a price promotion is just as likely to be lured away by a competitor's price promotion.
As part of a two-month price promotion at 500 newsstands, readers will be able to buy the two papers for 90 cents.
The coupling of a strong price promotion with a product purchase suggests a potential inconsistency between the need for a huge incentive and the consumer's purported preference for the brand.
The answer may be a branding strategy based on line extension, price promotion, and customized advertising and retail display.
During the price promotion, from October 20 to January 18, consumers will be able to send a 1-2kg parcel for the same price as a 0-1 kg parcel (PS2.