price promotion

price promotion

a form of SALES PROMOTION employed by manufacturers and retailers which involves ‘introductory-price' offers, ‘money-off packs, ‘two-for-the-price-of-one’ packs and ‘special-price’ offers. In addition to increasing the sales potential of the products whose prices have been temporarily cut, price promotions also serve to attract customers into shops. See SALE, LOSS LEADING.
References in periodicals archive ?
Steve Turner, of the Royal College of Paediatrics and Child Health at Aberdeen University, said: "In Scotland, too much sugary food and drink is purchased on price promotion. The tide must be turned on this.
NEW PLAYERS: Get a half price promotion for just [pounds sterling]8** to be in with a chance to win millions on Friday's EuroMillions Superdraw!
Aeroflot today announces a special price promotion to mark its 95th anniversary, which falls on 17 March 2018.
This can be reflected in simple targeted pricing promotions as well as "awareness' promotions targeted to shopper interests without requiring a price promotion to get their attention."
The price promotion starts on April 27 and is open ended, the paper reported.
Prescott Valley, AZ, June 23, 2014 --(PR.com)-- Price promotion just announced.
This is not to say that all price-focused promotions were not effective, but there is a general trend that suggests there is an opportunity to balance price promotion with equity promotion to achieve category growth.
From the viewpoints of researchers, price promotion is effective on brand equity.
Other 5% POS Material 7% Customized Promotions 11% Special Price Promotion 13% Happy Hour 15% Drink Menus 49% Note: Table made from pie chart.
Another kind of promotion tool is price promotion strategies.
The Everyone Pays Kids Price promotion is a great way for Rayovac and Six Flags to offer fun family entertainment at a value price and this ties in perfectly with the Rayovac Powers Fun theme.'
Turquoise previously held a two-month price promotion from 1 November 2010, increasing the rebate for passive posters of liquidity to 0.4 basis points for 60 of the most liquid European stocks, double the rebate for passive flow then being offered by MTF rivals Chi-X Europe and BATS Europe.