post-purchase behaviour

post-purchase behaviour

the stage in buyer decision-making where buyers take further action after making the purchase. Specifically sellers are interested as part of their MARKETING RESEARCH in whether buyers are satisfied or dissatisfied with their purchase since this will have a critical effect on BRAND LOYALTY and the likelihood of repeat purchases. Firms use buyer studies to elicit information about post-purchase behaviour. See BUYER BEHAVIOUR, PREPURCHASE BEHAVIOUR.
References in periodicals archive ?
She makes an active purchase evaluation and purchase, and finally closes the loop with post-purchase behaviour.
Duffett, 2015; Zhu et al., 2016; Kim and Kim, 2018), there has been no study which combines the four elements of CI (form of communication, language of communication, criteria for choice, opinion leaders and influencers on both prior and post-purchase behaviour) and its predictive effect on the consumer purchase process.
Consumers are now able to gather information through various media channels at each stage of the purchase decision-making process (need recognition, information search, alternative evaluation, purchase decision, and post-purchase behaviour).
In post-purchase behaviour, Swiss consumers are more loyal towards brands and have a more active complaining behaviour than consumers from Shanghai.
Regarding post-purchase behaviour, consumers in China tend not to be very loyal towards cosmetic brands.
This systems approach to consumer buying allows for a step-by-step examination of dissatisfied consumers' post-purchase behaviour. The portion of this consumer behaviour model directly assessed by this study is outlined in Figure 2.
Diagnosing the impact of retail bank customers' perceived justice on their service recovery satisfaction and post-purchase behaviours: an empirical study in financial centre of middle east.

Full browser ?