position

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Position

A market commitment; the number of contracts bought or sold for which no offsetting transaction has been entered into. The buyer of a commodity is said to have a long position, and the seller of a commodity is said to have a short position. Related: Open contracts.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Position

The state of owning or owing a security or other asset. One has a long position when one owns something, while one has a short position when something is sold, especially sold short. See also: Close a position.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

position

The ownership status of a person's or an institution's investments. For example, a person may own 500 shares of Sun Microsystems, 350 shares of Boeing, and a $10,000 principal amount of 9% bonds due in 2001. See also long position, short position.

position

To buy or sell securities in order to establish a net long or a net short position. Also called take a position.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
References in periodicals archive ?
In the present study two positioning strategies are under discussion 1) Benefit positioning 2) surrogate positioning strategy.
The effectiveness of said positioning strategies is being measured in this piece paper.
Other than favorability dissimilarity and uniqueness there is another dimension termed as credibility; which plays a vital role in the measurement of positioning effectiveness[27 34-
It is difficult to postulate benefit positioning is more effective that surrogate and vice versa but postulated as:
H: Benefit and surrogate positioning differ in terms of their effectiveness.
Orodho [53]and Kothari Figure 1 Study model to measuring the effectiveness of brand positioning strategiesSource: Fuchs (2008)
It is normally recognized that benefit positioning strategy superiorto surrogate positioning[8 42].
As a result of surrogate positioning consumers associate with the brand by perceiving external aspects and such kind of association differentiate focal brand from their competitors[25 47 48].
Benefit positioning and feature positioning are applied simultaneously by the marketers to introduce brand which is one of the disadvantages of benefit positioning strategy.
Actually positioning strategies are developed by keeping the consumers at the back scene.
Lilien and Rangaswamy [20]have explained that advertisement is important tool in the positioning building process that's why advertisements are used in the study to measure the positioning effectiveness.Crawford [51] has enlightened that the magazine advertisements are the major source to position the brand.
Furthermore he has claimed that up to 74% positioning comes from the print advertisements.