point of sale display


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point of sale display

promotional material, such as banners and posters or demonstrations of a product inside a SHOP or store, which is used as a means of stimulating SALES. Such in-store displays and demonstrations are often used alongside an ADVERTISING campaign, and serve to reinforce and capitalize upon that advertising by attracting customers' attention whilst in the store. See SALES PROMOTION. MERCHANDISING.
References in periodicals archive ?
"The Mobile Point of Sale Display was developed to meet the need in retailing for nimble, flexible, multi-purpose display units," says Kent Williams, a design consultant for the company.
John's team can create high definition ``litho quality'' display work for exhibitions, mock-ups of food product packaging prior to huge print runs or point of sale display material for producers, including Liverpool brewer Robert Cain.
Pritchitt will continue to offer quality and service to back its leading Comelle brand and is introducing a range of modern attractive point of sale display material to support this market.
A leading UK manufacturer of retail point of sale displays has launched a new collection of jewellery stands.
Pure Innovations, launched in 1983, has worked with major brands including Disney, Givenchy, and Adidas and has tackled projects ranging from point of sale displays to flower walls for weddings and 20ft high lettering for exhibitions.
Over time, Houston Carton accepted new additions to its service line in the form of folding cartons, point of sale displays and other promotional items.
ON DISPLAY Carpets Direct benefitted from the installation of new point of sale displays last year which transformed their showroom, offering customers the chance to get a better understanding and visual of Karndean flooring.
A 2010 survey by Cancer Research UK found 73% support for the removal of point of sale displays.
The students spent the day designing and producing eye catching point of sale displays and packaging to show off a 'newly launched' IED fragrance for the cosmetics and perfume market.
Martyn Willmore, performance improvement delivery manager at Fresh North East, said that, while any decline in smoking rates among young people was to be welcomed, "the fact that over one-quarter continue to try these deadly products confirms the need for the planned ban on vending machines in England in 2011, as well as the phasing out of cigarette point of sale displays, starting in large shops in 2012".
Despite a ban on tobacco advertising in 2002, "the tobacco industry continues to find ways of promoting tobacco products, for example through packaging, point of sale displays and through entertainment media, including the internet", it says.
Some anti-tobacco organisations, in the United Kingdom afor example(3)would like to go further, making point of sale displays less visible or banning altogether the display of packages in shops.