Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
To date, 47 oil and gas wells have been plugged in this effort.
* Plugged transformer tubes that are unlevel or low on insulating oil.
(6) They examined the luminal contents of 105 plugged tubes by liquid chromatography.
If the drain holes get too plugged, you have to pull the floor boards and M21 in order to get at the drain holes.