Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
Smartphones buyers will receive added value in the form of free Bluetooth, memory card, 7" Tablet, multi charger, portable charger, Plug Ins gift voucher, sim card and a Seagate 1TB external hard drive, said Connor.
An Al-Futtaim group company, PLUG INS represents over 350 leading brands through an established network of eight stores located in popular shopping destinations: Dubai Festival City, The Dubai Mall, Al-Ghurair City, Mall of the Emirates, Deira City Centre, two stores in Marina Mall, Abu Dhabi and the connect store in Al Wahda Mall in Abu Dhabi.
"The back-to-school period is one of the busiest times of the year as parents look to buy the latest IT products for their kids," said Sean Connor, general manager of Plug Ins. "This year we anticipate an increase in some of the most popular IT products as more educational institutions look to digitise their notes and reading material."
"Apple products collectively make up close to 15 per cent of our total business and our investment in the concept zone is designed to provide our Apple-minded customers with a dedicated pre and after sales area that enhances the overall experience with the brand of their choice," said Sean Connor, general manager, Plug Ins.
PLUG INS, Al-Futtaim's multi-brand consumer electronics retailer has confirmed its participation at the GITEX Shopper with a series of value added consumer focused offers including exciting deals on smartphones, tablets, cameras, panels and much more.
Summary: Plug Ins, the UAE's first multi-brand consumer electronics retailer, has registered a 16 per cent growth in sales and saw visitor footfall increase by over nine per cent during this year's edition of the Dubai Summer Surprises.
With kids getting ready to go Back-to-School, PLUG INS, the UAE's first multi-brand consumer electronics retailer, expects higher sales of IT products, tablets and its related accessories.