Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
Offers from Plug Ins during Gitex Shopper include deals on smartphones, television sets, tablets, notebooks, desktops and cameras.
PLUG INS has also teamed up with ADCB, Barclaycard, Emirates NBD, Dubai First, Mashreq, National Bank of Abu Dhabi and Samba to offer six to 12 months installments at 0% interest on purchases of AED 1000 and above.
Plug Ins is spending Dh5 million altogether at the event and expects 25 per cent growth in sales compared to last Spring edition of Gitex Shopper, which was held in April 2013, according to Abushaban Omar, head of operations and e-Commerce at Plug Ins.