In addition to the celebrations with
Play Along, Carvel and BURGER KING([R]), everyone is invited to bring their 'Kids and join us at our 2008 birthday party, scheduled for Sept.
They will let you
play along with a special draw held on the new Saturday night lottery gameshow launched on March 28.
As the Holiday 2007 season draws near, the birthday celebration will continue through a partnership with leading home shopping network QVC, the official venue of the 25th anniversary, which will feature exclusive one-of-a-kind merchandise created by
Play Along and special events.
If you
play along with the Mirror's card in Monday's paper, you could end up quids in.
It's a true testament to the strength of the Care Bears brand that it is just as relevant today as it was in the '80s," said Tom Delaney, VP of Marketing,
Play Along.
Some real stars
play along, amusingly, but most of it's too desperate to be funny.
Malibu-based Jakks Pacific has seen strong success with its TV Games line, a small, plug-in game system that re-creates titles of the 1980s like Pac-Man and Asteroids, and it invested even more heavily with this week's announcement that it plans to acquire
Play Along, manufacturer of Cabbage Patch Kids and Care Bears.
