PEST

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Related to plague: black plague, pneumonic plague

PEST

a framework used by business strategists to identify those factors operating in the ‘outer’ (macro) environment of a firm which impinge upon its activities and profitability in addition to factors affecting its immediate product MARKETS. PEST has four elements: political (e.g. the UK government's policy on joining the EURO-zone); economic (e.g. recession/boom conditions. See BUSINESS CYCLE); social (e.g. DEMOGRAPHIC CHANGES) and technological (e.g. the impact of the INTERNET). See BUSINESS STRATEGY.
References in classic literature ?
They fled from the cities to infect the country, and wherever they fled they carried the plagues with them.
Modern war- machinery held back the disorganized mass of China, while the plagues did the work.
Besides, starvation weakened the victims and destroyed their natural defences against the plagues. Cannibalism, murder, and madness reigned.
Now, although Ludd was such a wise king, three plagues fell upon the island of Britain.
The story goes on to tell how good King Ludd freed the island of Britain from all three plagues and lived in peace all the days of his life.
Stubb was beginning to look disappointed, especially as the horrible nosegay increased, when suddenly from out the very heart of this plague, there stole a faint stream of perfume, which flowed through the tide of bad smells without being absorbed by it, as one river will flow into and then along with another, without at all blending with it for a time.
CREON Woman, who like a viper unperceived Didst harbor in my house and drain my blood, Two plagues I nurtured blindly, so it proved, To sap my throne.
The Rapids tweeted: "Statement regarding tomorrow's match, fireworks and closures around @DSGpark due to plague."
Plague, caused by the bacterium Yersinia pestis, produced some of the most devastating epidemics in human history; it is endemic to regions of Asia, the Americas, and Africa.
Although largely absent from Europe after 1700, the plague had an immense existential, theological, and cultural impact on the late Middle Ages and the Renaissance.
When patients develop boils, their skin darkens, and they start coughing up blood, his worst fears are confirmed: Plague?the Black Death?
A public health advisory was issued Tuesday after a child in Idaho was diagnosed with plague, a rare disease that had last affected a human in the state in 1992.