PEST

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Related to plague: black plague, pneumonic plague

PEST

a framework used by business strategists to identify those factors operating in the ‘outer’ (macro) environment of a firm which impinge upon its activities and profitability in addition to factors affecting its immediate product MARKETS. PEST has four elements: political (e.g. the UK government's policy on joining the EURO-zone); economic (e.g. recession/boom conditions. See BUSINESS CYCLE); social (e.g. DEMOGRAPHIC CHANGES) and technological (e.g. the impact of the INTERNET). See BUSINESS STRATEGY.
References in classic literature ?
Once the plague broke through and seized upon the German and Austrian soldiers who were guarding the borders of Turkestan.
Modern war- machinery held back the disorganized mass of China, while the plagues did the work.
Besides, starvation weakened the victims and destroyed their natural defences against the plagues.
Now, although Ludd was such a wise king, three plagues fell upon the island of Britain.
The story goes on to tell how good King Ludd freed the island of Britain from all three plagues and lived in peace all the days of his life.
Stubb was beginning to look disappointed, especially as the horrible nosegay increased, when suddenly from out the very heart of this plague, there stole a faint stream of perfume, which flowed through the tide of bad smells without being absorbed by it, as one river will flow into and then along with another, without at all blending with it for a time.
Plague (from the Latin plaga, "stroke" or "wound") infections are believed to have been common since at least 3000 BCE.
His topics include six plagues of antiquity, typhus: a fever plague, the plague protectors: antisepsis to antibiotics, leprosy: the striking hand of God, and six plagues of Africa.
The bacteria that caused the devastating Black Death plague in medieval times may have roots going all the way back to the Stone Age, when ancient humans first carried them into Europe.
Summary: "Fearsome Plague Epidemic Strikes Madagascar.
Prairie dogs in the wild are less likely to succumb to plague after they ingest peanut-butter-flavored bait that contains a vaccine against the disease, according to a U.
Marr/Malloy characterized the tenth plague as a "mysterious affliction" on the premise that both the disease and the deaths occurred suddenly and at more or less the same time, likely resulting from a lethal mix of food and air-borne mycotoxins.