customization

(redirected from personalization)
Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Encyclopedia, Wikipedia.

customization

the adaption of a good or service to meet the particular requirements of a specific customer or group of customers. Extreme customization involves the design, and production of a different product for each customer, which tends to be expensive. In order to achieve cost savings associated with ECONOMIES OF SCALE firms may prefer to produce a limited range of standardized products (see STANDARDIZATION). As a compromise firms often seek to produce a single standardized product which can then be varied slightly through customization to meet broadly the requirements of different groups of buyers. See MARKET SEGMENTATION, PRODUCT RANGE.
References in periodicals archive ?
Transactional personalization is when you use a customer or prospect's past buying or viewing history to tailor future transactions.
Achieving this level of one-to-one service requires a robust Personalization Engine.
Of that 30 percent, the vast majority--75 percent--indicated that personalization would improve their social networking experience by introducing them to members who share their tastes and interests.
ChoiceStream is the premier personalization solution for the world's largest entertainment, e-retail, TV and mobile brands, including AOL, Yahoo
Oberthur's VersaFOB is the ideal contactless fob, it was designed to be produced in volume using standard manufacturing and personalization equipment," said John Suchanec, Senior Vice President of Bank of America.
We've taken the complete card issuance process inline, recognizing that the downtime required to shift from production processes to personalization and then to fulfillment significantly impacts overall cost per card," said Jean-Louis Meyer, manager of marketing and sales support for Datacard Group.
We're excited to integrate the personalization and finishing systems offered by CPST and Ga-Vehren into the Datacard product portfolio," said Jeff Peters, vice president and managing director of the Datacard Ga-Vehren subsidiary.
We are very happy that they are offering our DirecType picture personalization software as a part of their extensive product range in personalized communications.
DirectSmile is the inventor of true image personalization and one of the leading suppliers of software for image personalization.
With its phenomenal viral marketing potential, such as 'send to a friend' email functionalities and customer design competitions, card personalization is also a great platform for banks to engage and acquire new customers at low cost.
TORONTO -- Gemalto, a world leader in digital security, today announced that it has achieved ISO/IEC 27001 certification for its advanced card personalization center outside Toronto, Ontario, Canada.

Full browser ?