Personalization financial definition of personalization
customization (redirected from personalization)
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customization the adaption of a good or service to meet the particular requirements of a specific customer or group of customers. Extreme customization involves the design, and production of a different product for each customer, which tends to be expensive. In order to achieve cost savings associated with ECONOMIES OF SCALE firms may prefer to produce a limited range of standardized products (see STANDARDIZATION). As a compromise firms often seek to produce a single standardized product which can then be varied slightly through customization to meet broadly the requirements of different groups of buyers. See MARKET SEGMENTATION, PRODUCT RANGE.
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is when you use a customer or prospect's past buying or viewing history to tailor future transactions.
Achieving this level of one-to-one service requires a robust Personalization