customization

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customization

the adaption of a good or service to meet the particular requirements of a specific customer or group of customers. Extreme customization involves the design, and production of a different product for each customer, which tends to be expensive. In order to achieve cost savings associated with ECONOMIES OF SCALE firms may prefer to produce a limited range of standardized products (see STANDARDIZATION). As a compromise firms often seek to produce a single standardized product which can then be varied slightly through customization to meet broadly the requirements of different groups of buyers. See MARKET SEGMENTATION, PRODUCT RANGE.

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The previous video campaign without personalization had only reached 20 percent.

Getting to know you: Personalized marketing strategies grab the attention of donors and alumni

BANKING AND CREDIT NEWS-September 4, 2018--Research says most banks can't deliver on 'Personalization Promise'

Research says most banks can't deliver on 'Personalization Promise'

Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.

Lectra makes history with 'Fashion On Demand': First End-to-End personalization offer

The French group designs, manufactures and commercializes a complete range of personalization and issuance solutions for plastic cards in various markets such as retail, hospitality, banking or public administrations across the globe.

Evolis, the world leader in instant card issuance systems, creates Japanese subsidiary

Last year's report revealed "personalization" was top-of-mind for branding and marketing decisionmakers.

Providing a Strong Customer Experience

And the personalization puzzle just keeps getting more complicated.

Publishers Struggle to Keep Up With the Speed of Change

Naples, FL, July 21, 2019 --(PR.com)-- The most senior executives from travel's most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and CX approaches to personalization to win the customer's loyalty.

CrowdReviews Partnered with EyeforTravel to Announce: Caesars Entertainment Margaritaville & The Travel Corporation Join Forces on Ground Breaking Personalization Webinar

Sophisticated marketing personalization is no longer the province of only the largest retailers.

Looking for Sales Growth? Be Relevant to Your Shoppers: Personalization is a proven path to increasing sales

But even then, when many retailers say "personalization," it's more like customization: asking customers what they want, suggesting products that match their desires or offering a menu of options to choose from.

Retail Tries to Get Personal: 'PERSONALIZATION' IS THE NEW RETAIL BUZZWORD

Summary: The leading secure payment provider S2M inaugurates a new card personalization center in Tunisia, reported Moroccan newspaper "Le Matin".

Tunisia: Moroccan S2M opens in partnership with Tunisie-Editique

According to Reddit's "personalization preferences," which can be accessed and changed on an individual basis by every user on the site, Reddit by default tracks user activity on Reddit in order to show the user "more relevant advertisements."

How To Opt Out Of Reddit User Activity Tracking

More than two-thirds of companies today cite personalization as a top priority, according to a report by Forrester Research, and with good reason: When done well, personalization can enhance loyalty, increase revenue, lower costs, influence customer behavior, and evoke positive emotions in customers by engendering feelings of value, appreciation, and confidence, the research firm found.

Making It Personal for Every Customer: While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology