packaging


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packaging

the means of physically protecting and selling a product. Functionally, packaging protects products whilst they are in transit and being stored, enables products to be sold in convenient retail packs in standard WEIGHTS AND MEASURES, and identifies the contents of the package by means of labelling.

In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND NAMES on packaging reinforces the perceptions of the brand at the point of sale.

Packaging can take a variety of forms including metal and plastic containers, and paper and cardboard cartons, and a firm's choice of packaging material will depend upon the characteristics of the product (for example, liquid or solid), the comparative cost of the material and its appearance and customer appeal. See PROMOTIONAL MIX.

packaging

the means of protecting and selling a product. Functionally, packaging protects products while they are in transit and in storage, enables products to be sold in convenient retail packs and identifies the contents of the package by means of labelling.

In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF-SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND names on packaging reinforces the perceptions of the brand at the point of sale. See PRODUCT DIFFERENTIATION.

References in periodicals archive ?
The "challenge" for students is to develop a flexible package solution that addresses a packaging issue, such as consumer convenience or the protection of food.
How is the can the ultimate in environmental packaging? Let's start with the material itself.
Snack-food packaging consumed 163 million lb of PE resin and is projected to have lackluster growth of around 3% annually through 2004 and 2005.
Since this type of packaging is such a small part of the waste stream (between .03 and .1 percent of the total), most recycling programs simply ignore it, says Davis, although no exact recovery numbers are currently available.
Ibuprofen, when originally sold as an OTC drug, was marketed in non-CR packaging containing large quantities of the pills -- a cause of some concern.
* The first fundamental in packaging yourself: Stay visible.
The ordinance covers all packaging, around 150 billion individual packages discarded each year in Germany, about 40 percent of the country's garbage.
But a specific packaging problem has arisen and it concerns the next exposition in Orlando.
[UKPRwire, Mon May 28 2018] According to a new report Global Airless Packaging Market, published by KBV research, the Global Airless Packaging Market size is expected to reach $6.1 billion by 2023, rising at a market growth of 6.4% CAGR during the forecast period.
Consumer preferences for convenience and portability have also played a large role in driving innovations in packaging design, such as microwaveable cans and easy-open single-serving containers.
acquired French-based Pechiney Plastics Packaging, a global leader in plastics packaging with U.S.

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