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Subscription

An agreement to buy a new issue of a security before it is actually issued. Before a new issue, underwriters canvass potential investors, who may or may not make an order to buy a portion of the new issue. The extent to which the issue is subscribed may affect the price when the security is actually issued. It is important to note that a subscription is not binding, as it is illegal to sell a security that has not actually been issued. To subscribe is also called to book. See also: Overbooked, Underbooked.

subscribe

To use rights for ordering securities sold as a new issue.
References in periodicals archive ?
This conversation about opt-in and opt-out mechanisms is rich, energetic, and seemingly intractable.
Opt-ins tend to be more efficient and make better use of scarce resources, because they inherently self-select a motivated and organized group of eligible homeowners.
Second, we help them drive build their mobile club opt-ins from their website, Facebook, email, circular, direct mail, in-store and television ads.
* Firms should adopt an opt-in program whereby recipients ask to receive e-mail messages.
An opt-in class action is a class action lawsuit that requires individuals to take affirmative action to be included in and bound by the resulting settlement or judgment.
Paul Yount, Industry Principal, Yardi, says the first text sent to a resident must be an opt-in message, which secures the required expressed written consent.
Readers can receive breaking news via email, or opt-in to receive content that's hand-selected by the editor each day.
Whether the goal is to drive sales during slow hours, increase the check average or retain customers and keep them coming back, campaign experts utilize a combination of today's technologies (email, text marketing, Facebook, Twitter, customer opt-ins and so on) to create more touch points with consumers.
In fact, banks with proactive Regulation E communications strategies pulled up to 80 percent response from "known overdraft customers" who chose to opt-in or opt-out (the vast majority opted-in).
Credit unions are scrambling to get members to opt-in to overdraft or courtesy pay programs by the Aug.
AN opt-in system but there is a high rate of organs available, with 22.7 donors per million.
Legal Opt-In is charged with increasing sales of the 300-page Study to select professional audiences, especially legal professionals, whom Legal Opt-In specializes in reaching via online and other media.