opinion leaders


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opinion leaders

individuals whose knowledge, skill or personality gives them an ability to influence other members of their REFERENCE GROUPS. In marketing goods and services, businesses try to identify opinion leaders and get them to try, use and endorse their product. See INFLUENCERS.
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Including celebrities and opinion leaders like Fahad Mustafa, Deepak Parwani, Waseem Badami and many others, people are now highlighting why we are even in this situation in the first place.
Tourism Malaysia, the marketing and promotions arm of the Ministry of Tourism, officially kicked off the Malaysia ASEAN Tourism Influencers/Key Opinion Leaders (MAIKOL) program last August 26 at Sunway Lagoon Resort in Sabang Jaya, Selangor to boost further their marketing efforts.
This September, our Pain Management Forum will connect key opinion leaders and management teams with the buy side, and help participants understand how companies from seed-stage to publicly traded institutions are approaching traditional and alternative methods to pain management.
Our strategy is to inform the correct information, provide scientific evidence and tell the benefit of Ajinomoto, especially to key opinion leaders in the south," Ajinomoto official Osake Kehindeohi said.
Last Monday, elders and opinion leaders including the Local Assemblyman lodged complaint before the Traditional Council about the ineffectiveness of Nana Tonto Boamah, who was accused of not championing the interest of the community.
The analyst says his feedback from key opinion leaders was "direct and unequivocal," with the leaders predicting "robust uptake" of both Zolgensma and risdiplam given signs of improved efficacy.
The State Commission for Religious Affairs of Kyrgyzstan held a meeting with representatives of government and law enforcement agencies, media representatives, NGOs, opinion leaders of Kyrgyzstan, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan on April 26-27 in Bishkek.
The group intends to reach out to more than 10,000 people in the county within a year, engage 50 opinion leaders and to motivate them in leadership forums in line with the government's Big Four Agenda on universal health care.
He said journalists served society like opinion leaders and hoped that the newly-elected members of the executive body of the union would jointly work with the district government for welfare of their community and resolving masses' problems at grass roots level.
Numerous primary interviews with opinion leaders, key market observers and experts are conducted during which each data point gathered in the secondary research is re-verified.
Keywords: New Silk Road; CPEC; Pak-China Relations; Opinion Leaders; Perceptions
Because opinion leaders are so influential within their communities, identifying them to be used to effect change has spawned a great deal of research.

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