opinion leaders


Also found in: Encyclopedia.

opinion leaders

individuals whose knowledge, skill or personality gives them an ability to influence other members of their REFERENCE GROUPS. In marketing goods and services, businesses try to identify opinion leaders and get them to try, use and endorse their product. See INFLUENCERS.
Mentioned in ?
References in periodicals archive ?
Korea CQ is the name of a forum CICI launched in 2006 to promote Korean culture and business to foreign opinion leaders here.
Repeatedly, opinion leaders in Florida's agricultural sector have identified water as the top issue of concern (Odera, Lamm, Dukes, Irani, & Carter, 2013).
31 (Petra)--A study on Jordan's nuclear program showed that 46 percent of the national opinion sample and 51 percent of the opinion leaders sample believe that Jordan does not currently have a source to produce energy that guarantees stability in electricity prices.
RIYADH: Shoura Council Speaker Abdullah Al-Asheikh said Tuesday that intellectuals and opinion leaders play an important role in society.
To be effective in viral marketing campaign, firms must first select proper disseminators, and then use them as opinion leaders to communicate product information with followers via mass media in the online space.
In general, it is assumed that interpersonal communication with opinion leaders is an alternative channel of influence that may interact with mass media communication.
Second, Lazarfeld's theory the, "Two steps flow model" states that mass media influences the opinion leaders, then the opinion leaders impact the individuals.
Contract notice: Hospitality opinion leaders in the region amg.
ySTANBUL (CyHAN)- Opinion leaders in the Alevi community of Adyyaman province have criticized Prime Minister Recep Tayyip Erdoy-an's remarks and attitude towards ongoing graft investigations as the prime minister seems to be attempting to obstruct several probes in which former members of the ruling Justice and Development Party (AK Party) have been implicated.
RAMALLAH, May 16, 2013 (WAFA) -- The rule of Prime Minister Salam Fayyad, who resigned on April 13 but remains as a caretaker until a new government is formed, fared well in a new poll of Palestinian opinion leaders published Thursday.
A joint research study released by APCO Insight, the global opinion research division of APCO Worldwide, and the Dubai Press Club, polled opinion leaders throughout the Middle East to measure the performance of official spokespeople.

Full browser ?