Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
63 million stolen from Bangladesh's central bank, he is not off the hook as far as the case filed against him by the AMLC.
Senate subcommittee may get the New York-based bank off the hook for money laundering, her statements about Raul Salinas's riches rekindled widely rumored suspicions of corruption surrounding the sale of Telefonos de Mexico (Telmex) during the Carlos Salinas Administration (1988-94).
I thought that by doing research, opening an office and informing people, the phone would ring off the hook," says Leffall.
The courts ultimately ruled that since those bad cheques had been accepted, the transaction was void and the debt was no longer legal under the law-so he was off the hook.
4 million, the phones at the studio were ringing off the hook Monday with movie exhibitors wanting to book the movie about a fictional Kazakh TV commentator.
Meanwhile, a wall drawing in scrawled black acrylic extends behind After Lives (all works 2002), the most obviously figurative of the five paintings, and blurs into Off the Hook, a mural in sintra and enamel that spills onto the floor and has metal spears sticking out of it.
Though the now-broke Knoller and Noel may take a backseat to the Koppls in the civil proceedings, Cardoza and Kendell stress that they are far from off the hook.
I used to take the phone off the hook - it was off the hook more often than when it was on.
Unlike all those one-dimensional psychopathic fiends populating much of our entertainment, Penn's performance is too rich, too nuanced for us to let ourselves off the hook by claiming that Poncelet is not a man or that his execution does not diminish us.
Nor do these findings let fish-loving smokers off the hook.