Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
In short, facilities with poor safety records are far from off the hook.
It would have been a lot more, but for marauding pike that snatched fish off the hook as he was reeling them in.
In this modern scheme of things, teenage boys have been let completely off the hook, to the detriment of their own development.
That the New World situation was simply an adaptation of labor to color and climate is surely to go too far, and to let the Spanish, Portuguese, Dutch, and English off the hook for their own racism and language.
But they're not off the hook. Grassley is "in close contact" with Department of Justice officials and letting them know he expects an answer, said Grassley spokeswoman Jill Kozeny.
SIR: In the article on MBM Architects' Maastricht housing scheme (AR June 2001, page 62), I think the correspondent let MBM off the hook.
The phone always rings off the hook on the days you have a million and one things to get done at work.
The phones at Ericss n are ringing off the hook. A whopping jump in Latin American sales got the phone-maker off to a 2000 Analysts expect the switchboard to light up as wireless Internet penetration kicks in.
Even prominent black analysts like Cornel West who have attempted to bridge the gap between conservatives and liberals end up with a sophisticated blame-the-victim perspective that takes the racist society off the hook by focusing heavily on the "spiritual and leadership" crisis in black communities themselves.
Indeed, now we're hearing loads about a new freedom: The public's right not to be subject to the embarrassing television footage of their president testifying in court to try to get his criminal buddies off the hook. In response to requests from news organizations to gain control of Citizen Clinton's video testimony on behalf of the McDougals and Jim Guy Tucker, the White House crafted that ingenious legal pretext for keeping the tape on strictly a need-to-know basis.
It was the system that says everyone should go to college, which thus lets high schools off the hook to educate properly.
But this compromise is unfair: It lets the big guys off the hook simply because they are big, while forcing smaller companies with little money political power to comply with state mandates.