Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

NUT

see NATIONAL UNION OF TEACHERS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
With a spatula, turn pieces (taking care not to break off nut coating) and brown on the other side, 2 to 3 minutes longer.
"Children were allowed to play conkers before someone realised they could spark off nut allergies."
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