Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
When nutting for hickory nuts, it is important not to pick up the mockernuts and bitternuts.
Nutting most recently served as executive vice president for First USA Bank in Wilmington, Delaware.
Nutting also initiated First USA's Smart Card strategy, including the first U.