Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

NUT

see NATIONAL UNION OF TEACHERS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
For example, the rice used in the Heritage Select line is aged for a year to decrease its moisture content and enhance its nutlike flavor and aroma.
Could this rocklike imprisonment symbol stand for teosinte's hard, nutlike seeds wrapped tightly in individual fruit cases?
These grating cheeses, including dry jack, are very hard and crumbly, with rich, nutlike flavors.
Add to breakfast smoothies or pour a little onto your oatmeal or grits for a rich nutlike flavor.