Nouveau Riche

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Nouveau Riche

A person or class of person who acquired wealth themselves, or at least in recent family history. The term can have a slightly negative connotation because, stereotypically, nouveau riche do not abide by social norms usually associated with the upper class. However, in the late 20th century, the term became respectable because it became indicative of personal success.
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The new social development and its general assessment as negative and contemptible was early recognized in Europe: Moliere's play, first performed in Paris in 1670, was a discovery and biting satire of the social phenomenon of the nouveaux riches that remained a favourite topic for a good three centuries.
Louis-Philippe, who was also called the "roi des Francais"--a label that combined an ancien regime title with republican recognition of the people--used both republican and ancien regime symbolism to shore up his power, all while catering primarily to the nouveaux riches. Despite his early pledge to represent the people, the government enacted a series of laws in September 1835 that cracked down on the freedom of the press and made it illegal to criticize either the king or the July Monarchy; and in early 1836 the chamber, by rejecting a proposal that would have imposed a tax on landowners, protected the bourgeoisie's income and thereby strengthened their social influence in the provinces.
He provides an insight into the evolution of libraries, from those in the previous century owned by aristocrats, interested in culture and tradition, to contemporary ones belonging to the 'nouveaux riches', who saw the possession of books as affording them social standing.
The 'majority' of Monro's clients were either from the 'middling' or 'lower ranks' of society or from the nouveaux riches. There were slightly more women than men, and most of those afflicted were in the prime of their lives.
Morris would no doubt find an appalling irony that his attachment to antique forms is mirrored in the images of mass-produced catalogues, professional decorators, and home furnishings for the nouveaux riches and aspirants to their styles of living.
Those monkeys sitting on the Vietnamese porters' backs are there because a growing army of nouveaux riches with disposable income want them.
The elite no longer carry a sense of noblesse oblige as the "old wealth" fades and the nouveaux riches, with less social responsibility, come to power.
By the time Nigerians put the pieces of the drama together, it turned out that it was the climax of a macabre dance between Governor Ngige (a 54-year-old medical doctor) and his 39-year-old barely literate political godfather, Chief Chris Uba, one of the many nouveaux riches that strut around Nigeria.
The Companion's authors write of Henry James's "unique fictional aesthetic" (211), for example, of Rudyard Kipling as "the poet of imperialism" (226), and of Ouida's intense criticism of "the corrupting influence of the nouveaux riches and the increasing materialism and extravagance of high society" (303).
They include Ibrahim Kamel Abu Einein, a leader among the nouveaux riches, who owns more than 20 companies ranging from construction to manufacture of cosmetics.
'These new family houses, especially the ones in red brick, only express lack of fantasy in the nouveaux riches', says Jun M.
Mordaunt Crook's The Rise of the Nouveaux Riches ([pound]15.00) which traces Victorian Society's capacity to absorb the newly rich who sought entry into the landed classes.