design

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design

the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

References in periodicals archive ?
This quasi-experimental, evaluative research study was a nonequivalent control group design. The subjects were assigned to predetermined groups (Writing I class sections).
It is technically a nonequivalent control group design, which poses some problems for internal and external validity, particularly the interaction of selection bias (1) with the treatment and (2) with history (Campbell & Stanley, 1963).
This study used a nonequivalent control group design. Nineteen participants in both the experimental group (online section) and control group (traditional section) were pretested and posttested with the Stages of Concerns (SoC) Questionnaire in the fall semester of 2003.