Nixie

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Nixie

Slang; mail that is returned to the sender because its address is illegible, nonexistent or otherwise nondeliverable.
References in periodicals archive ?
El rey de las nixies lo supo y reclamo que fuese castigado.
* Draw up an agreement regarding nixies and de-duplication.
The fact of the matter is that nixies just aren't that important in list evaluation.
FDS ran this mailing through ZIP+4/standardization, NCOA (National Change of Address), NES (Nixies Elimination Service), DM-COA (Proprietary COA Service), LACS (Locatable Address Conversion System), DPVS (Delivery Point Verification System) and DSF (Delivery Sequence File).
After we get back the nixies, we may mail a full promotion package to that list."
Professions and terminology aren't the same worldwide; in the United Kingdom "nixies" are called "goneaways" while "expires" are people who have died.
You wouldn't normally do this on a rental list, but put it on a portion of the list, say 1,000 envelopes, and the number of nixies you receive will tell you a lot about the list.
Most also indicate nixies, for cases when no new address is known but the old address is definitely incorrect.
I was sure the post office lost the mailing but we did get back enough nixies that I had to accept that it had been mailed."