Nixie

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Nixie

Slang; mail that is returned to the sender because its address is illegible, nonexistent or otherwise nondeliverable.

References in periodicals archive ?

* Draw up an agreement regarding nixies and de-duplication.

European list experience: list strategies that worked for 3 US direct mailers

The fact of the matter is that nixies just aren't that important in list evaluation.

FDS ran this mailing through ZIP+4/standardization, NCOA (National Change of Address), NES (Nixies Elimination Service), DM-COA (Proprietary COA Service), LACS (Locatable Address Conversion System), DPVS (Delivery Point Verification System) and DSF (Delivery Sequence File).

How Rodale mails cleaner

After we get back the nixies, we may mail a full promotion package to that list."

The road to newsletter success is paved with good ideas--and here's a baker's dozen of the best of them

Professions and terminology aren't the same worldwide; in the United Kingdom "nixies" are called "goneaways" while "expires" are people who have died.

Getting down to the nitty-gritty

You wouldn't normally do this on a rental list, but put it on a portion of the list, say 1,000 envelopes, and the number of nixies you receive will tell you a lot about the list.

What to do with the "right list" once you've found it

Most also indicate nixies, for cases when no new address is known but the old address is definitely incorrect.

Postal alert! Have you survived your Move Update requirements?

I was sure the post office lost the mailing but we did get back enough nixies that I had to accept that it had been mailed."

Tim Baskerville, with his many forays into newsletter publishing, puts new spin on bicoastal: Southern California and London. (Publisher Profile)

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