Nixie

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Nixie

Slang; mail that is returned to the sender because its address is illegible, nonexistent or otherwise nondeliverable.
References in periodicals archive ?
El rey de las nixies lo supo y reclamo que fuese castigado.
Ondina: la metafora del carnaval
If you had some evidence that there was an unusually high number of nixies on a rental, you could argue about it with the list owner, but it's probably not worth your time.
Save your confederate money, boys
Following are summaries of our latest post-analysis, which justified for us the use of NES (Nixie Elimination Service) True Nixies and LACS (Locatable Address Correction Service).
How Rodale mails cleaner
After we get back the nixies, we may mail a full promotion package to that list.
The road to newsletter success is paved with good ideas--and here's a baker's dozen of the best of them
You wouldn't normally do this on a rental list, but put it on a portion of the list, say 1,000 envelopes, and the number of nixies you receive will tell you a lot about the list.
What to do with the "right list" once you've found it
Most also indicate nixies, for cases when no new address is known but the old address is definitely incorrect.
Postal alert! Have you survived your Move Update requirements?
I was sure the post office lost the mailing but we did get back enough nixies that I had to accept that it had been mailed.
Tim Baskerville, with his many forays into newsletter publishing, puts new spin on bicoastal: Southern California and London. (Publisher Profile)
Chart the delivery times by examining the nixies and keep a running log of the orders received per day or week.
A game of logistics
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