niche

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Niche

1. See: Niche market.

2. See: Niche marketing.
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niche

see MARKET SEGMENT, CONCENTRATED MARKETING OR TARGETING STRATEGY FOCUS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Examples of firms that that were successful market nichers are Apple and Air Asia.
Ansoff's growth strategies, strategies of vertical integration and diversification, offensive and defensive strategies, strategies implemented during specific stages of industry evolution (growth, maturity, decline), strategies depending on enterprise's relative position in the market (leader, challenger, follower, nicher), etc (Porter 1998a, 1998b; Ansoff 1984; Thompson et al.
Le grand fleuve, autrefois envouteur de nos ancetres qui eurent l'ultime sagesse de se nicher sur ses rives, semble desormais chasser ses occupants vers la terre, surtout que les contrarietes et les ennuis ne cessent de se multiplier.
De ce point de vue, apparait la difference fondamentale avec les autres types de fanfictions qui viennent, pour leur part, se nicher dans les beances des produits culturels de masse (7).
The "nicher" finds customers who have unique needs, or who want things the leader and challenger just aren't willing to provide.
Ces cooperatives ameliorent leur productivite et developpent leur competitivite en essayant, par diverses operations de transformation du bois, de se nicher dans des marches specifiques.
The following pair of examples is related to the content of substantives as dealt with above ([section]2.1): [74] seam ki masi tusaddin [k] i masi uhhur temam gamram nicher tuppiya subilam-ma "Send me as an anwer to my (ablet a complete report, viz., how much barley did you collect?