needs

needs

or

wants

the physical, psychological and social requirements of human beings. The identification of consumer needs and the development and MARKETING of appropriate products to satisfy these needs lies at the heart of all business activity. See BUYER BEHAVIOUR, NEW PRODUCT DEVELOPMENT, OCCUPATIONAL PSYCHOLOGY, HUMAN RELATIONS, SOCIOLOGY OF WORK.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson