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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
The substitution process must be limited to name-brand drugs, and generics must not be substituted with other generics.
respondents prefer to see name-brand and private label items next to each other on the store shelf so they can easily compare prices.
But these shoppers can be swayed to purchase store brand items when they are convinced the quality is equal to that of the name-brand products.
an innovator in mobile commerce technology and services, today announced "Digby," an electronic commerce service that radically simplifies the buying experience by combining rich content from name-brand retailers with an intuitive shopping process that is optimized for mobile devices.
Name-brand recognition continues to be a competitive advantage for AFLAC both in Japan and the U.
Soaring prices for tobacco leaves from the Dominican Republic and Honduras and a scarcity of name-brand product in the United States have combined to leave many retailers' shelves bare at the very height of the cigar's popularity.
com is a free, easy-to-use online shopping portal that gives consumers cash back every time they shop at more than 800 name-brand stores, including seven out of Internet Retailer's top 10 retailers overall -- Dell (Nasdaq:DELL), Office Depot (NYSE:ODP), Staples (Nasdaq:SPLS), HP Shopping (NYSE:HPQ), Sears (Nasdaq:SHLD), Sony (NYSE:SNE) and Best Buy (NYSE:BBY).
For example, a name-brand voile (sheer fabric), normally found in high-end designer fabric books, usually retails for $17 or more.
Customers can bring their empty name-brand ink and toner cartridges into Cartridge World locations and have them refilled while they wait or purchase an already refilled cartridge.