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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
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a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
The substitution process must be limited to name-brand drugs, and generics must not be substituted with other generics.
Supermarket chains have been cutting into market share with their own brands, including Wal-Mart with its Value line and Disco with its Bell line, which are substantially cheaper than name-brand items.
TOKYO, April 2 Kyodo Japan barred 1.01 million fake name-brand articles from being imported into the nation in 1998, down 36.9% from previous year, the Finance Ministry said Friday.
Tolerance levels for different drugs can vary from individual to individual, and dosages often need to be readjusted when generics are substituted for name-brand medications.
But if you're visiting Hong Kong, buying at factory outlets can give you ready-made name-brand (or imitation name-brand) clothing, often for less than half what you'd pay in this country.
In addition to holiday specials, continually features limited time sales on name-brand sports and fitness equipment, wearable devices, survival and outdoor gear, optics and binoculars, and camping, fishing and hunting equipment.
Some reports have suggested that the drop in drug prices is related to the introduction of the new form, but they note that the cost of some name-brand drugs has decreased by less than the cost of generics, which they claim implies the possibility of price manipulation by pharmaceutical companies or importers.
retailers could do some very specific things to help store brands compete with their more recognized name-brand counterparts.
If Warhol (correctly) saw the ordinary, mass-produced good as the emblem of the '60s, Murakami now points happily to the luxury name-brand tchotchke.
During the 1999-2000 school year, I spent eight months as an observer in the admissions office at Wesleyan, one of only 50 or so colleges that reject many more applicants than they accept, Still, because so many applicants set their sights on those few name-brand institutions, they bear closer examination.
"We can put out a better product for less money when you don't have all of the advertising expense overhead that is associated with a name-brand product," said Jim Hendrick, bedding buyer for Rhodes.
Business leaders and clothing manufacturers are urging Guatemalan President Alfonso Portillo to veto a new law meant to prevent sales of fake name-brand merchandise and push for a stricter measure, reports Reuters (July 28, 2000):