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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
The substitution process must be limited to name-brand drugs, and generics must not be substituted with other generics.
Gen Xers, Baby Boomers, and Matures are all more likely than Millennials to reach for name-brand paper products (47%, 46%, & 50% vs.
Giant Eagle chicken broth was the only store-brand to top its name-brand competition, beating out Swanson chicken broth.
Digby provides users a friendly graphical interface from which they can browse thousands of products from name-brand retailers, some of which are stored locally and others that can be found through an innovative product search feature.
Ed Marohn, director of mass retail sales for CTNA said, "We're excited about our new partnership with Pep Boys and pleased to be one of their top suppliers of name-brand tires.
As a new tobacconist, C&K Cigars owner Kevin Doyle acknowledges, ``It's really, really hard to get name-brand cigars.
com is a free, easy-to-use online shopping portal that gives consumers cash back every time they shop at more than 800 name-brand stores, including seven out of Internet Retailer's top 10 retailers overall -- Dell (Nasdaq:DELL), Office Depot (NYSE:ODP), Staples (Nasdaq:SPLS), HP Shopping (NYSE:HPQ), Sears (Nasdaq:SHLD), Sony (NYSE:SNE) and Best Buy (NYSE:BBY).
For example, a name-brand voile (sheer fabric), normally found in high-end designer fabric books, usually retails for $17 or more.
The company, now in its 29th year, sells nationally recognized, name-brand consumer electronics, personal computers and home office products, major appliances, entertainment software and photographic equipment at 155 stores in 18 states primarily in the central United States.
Customers can bring their empty name-brand ink and toner cartridges into Cartridge World locations and have them refilled while they wait or purchase an already refilled cartridge.
The Company's warehouses will not only cater to the "do-it-yourself" consumer, but will also service commercial and wholesale customers such as municipalities, large and small fleet operators and professional mechanics by offering name-brand automotive products at deep discount prices.
CDW Corporation (NASDAQ:CDWC), a leading provider of name-brand technology products and services to business, government and education, today announced the creation of a dedicated healthcare team.