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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
The union will launch a platform for communication among multimedia experts, promote the win-win cooperation between upstream and downstream partners in the multimedia ecosystem, so as to build a prosperous 5G multimedia industry.
From the Figure 3-1, this survey of 20 college English teachers, the ability to support the teaching of multimedia information technology is very good, a total of 3 (15%); A good total of 5 (25%); a total of 7 (35%); there are still 5 teachers (25%) that their ability to apply multimedia information technology is not very good.
task 6: purchase, delivery and installation of the secondary server hardware for the needs of the multimedia zone passenger service center and information administration in legionowo.
Altech Multimedia is one of the world leading providers of products, professional services and competitive solutions to the digital multimedia Broadcast and Broadband Industries.
Aberson, Berger, Healy, Kyle and Romero (2000), emphasis that multimedia technology ends up addressing an activity that is fundamental to academic, that is, the art of teaching.
Since in spread spectrum watermarking, the embedded watermark and the multimedia content are mutually independent and obey non-Gaussian distribution, the proposed detection method outperforms existing correlation-based blind detection methods.
Shah (1988) defined multimedia: "More than one medium used in a single communication either sequentially or simultaneously".
Rather, a range of issues that promise to impact the course of development in the enterprise multimedia sector over the long term are now on the table.
According to the company, Mercury allows operators, content providers and media companies to easily launch new, advanced services using any number of multimedia bearers and tap a range of new revenue streams.
Only the Multimedia Test System offers these speed and timing capabilities resulting from the highest level of integration between measurement devices.
The third paper, User Interactions with Multimedia Repositories using Natural Language Interfaces: an Architectural Framework and its Implementation, by A.
"Advances in Multimedia" will be published six times a year and is being designed to include comprehensive coverage of the field of multimedia, including research and developments in multimedia technology and applications such as compression, storage, networking, communication, retrieval, algorithms, architectures, software design, multimedia signal processing, multi-modality devices/systems, and circuits.

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