multi-unit pricing

multi-unit pricing

the sale of more than one unit of a product at a price lower than the total of individual units' prices. This technique is used as a form of SALES PROMOTION (for example, ‘two-for-the price-of-one’ offers).
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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