Consequently, this period raises awareness on learners and their specific learning context in L2 motivational research
. The latter will result in the beginning of the new and most recent phase of L2 motivational research
(Dornyei & Ushioda, 2011).
The theories and studies that are outlined here give but a brief view into the vast world of motivational research
Sorrentino (Eds.): Trends and prospects in motivational research
We understand market share analysis, industry characteristics studies, target market identifications, focus group studies and motivational research
His model was based on a comprehensive integration of social goals and social motivational research
. In his research, the goal categories were social responsibility, social attractiveness, power, intimacy and interpersonal play, belongingness, receiving assistance, and giving advice.
THE MORPHOLOGICAL APPROACH AS A CONTINUATION OF IN-DEPTH PSYCHOLOGICAL MOTIVATIONAL RESEARCH
He refers to Packard in "Why the Edsel Laid an Egg: Motivational Research
Early motivational research
was conducted primarily in the workplace, and centered on ways to motivate industrial workers to work harder, faster and better.
In its earlier days, Wendy Gordon comments, the findings of motivational research
, as designated by Dichter and his followers, aroused suspicions because of the 'poorly constructed and inadequately controlled' samples from which they were derived.
In The Presidential Papers of 1963, Mailer writes of society: "Our emotions are turned like television dials by men in motivational research
. Goods are not advertised to speak to our needs but to our secret itch.
is a type of marketing research that attempts to explain why consumers behave as they do.
Dichter's own approach to this countercultural mission - called "motivational research
" - quickly grew passe.