motivational research

(redirected from motivation research)
Also found in: Dictionary, Medical.

motivational research

the measurement of attitudes and preferences likely to affect BUYER BEHAVIOUR. Motivational research is concerned with exploring the underlying reasons why consumers buy products, which can range from functional requirements to psychological needs like status and esteem. There are various techniques which may be employed to explore consumers' psychological needs, including in-depth interviews, psychoanalytical tests and group discussions. The results of motivational research can be used to generate ideas for new products, reposition existing products, and design ADVERTISING COPY to appeal specifically to the motives identified. See MARKETING RESEARCH.
References in periodicals archive ?
Presently, the most often used paradigm in L2 motivation research is the L2 motivational self system (Dornyei & Al-Hoorie, 2017, p.
What do they really want?: Student voices and motivation research. Urban Education, 40, 34-59.
With regard to motivation research, the intrinsic and social motivation has usually been discussed in seeking to understand reasons for consumer art-related preferences (Boorsma, 2006; Kotler & Scheff, 1997).
In his landmark review of motivation research in psychology, Pintrich (2003) posited the question, "What motivates students in school?" Achievement goal theory has attempted to answer this question by focusing on the role of mastery and performance goals in motivating students (Ames, 1992; Dweck & Leggett, 1988).
Comparison between self-concept and self-efficacy in academic motivation research. Educational Psychologist, 34(3), 139-153.
Samuel, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Philadelphia: University of Pennsylvania Press, 2010, 218 pp., $22.76 (hardcover).
(1) Motivation research has tended to follow a cognitive psychology approach, which seeks to provide a detailed and systematic account of motivation by examining various internal factors that may sustain teaching.
Information from keystroke data will unlock the new field of motivation research ...," "In five years ...
On the one hand, it is a story of how teachers and leaders are beating the odds with traditionally underserved students using student-centered approaches backed by recent advances in brain, cognitive science, and motivation research. On the other hand, the papers identify significant gaps to be addressed in what educators know about student-centered approaches, particularly about how to spread such approaches beyond individual classrooms and schools.
The value (and convergence) of practices suggested by motivation research and promoted by mathematics education reformers.
One deficient aspect of the vast salesperson motivation research literature is its lack of focus on the global impact of salesperson motivation.
Cognitive achievement motivation research and young musicians: A review of the literature.