mission statement

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Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in periodicals archive ?
Japan has currently completed two successful missions, orbiter Hiten in 1990 (semi-successful) and combined orbiter and impactor mission Kaguya in 2007.
Michaela Musilovaacute, Slovak astrobiologist, was initially chosen to be the leader of the crew, which would participate in simulated missions on Mars, in a global tender.
The deputy minister noted that the rules on the organization of buying missions are reflected in the relevant document approved by the Azerbaijani government and the presence of such a document is important for implementation of this mechanism.
Millennials are the "connected" generation and Pastors have a better chance of getting that generation involved with missions if they have a digital touchscreen medium to interact with.
With all of NASA's current missions that are exciting and pushing the boundaries of space exploration as we know them, it can be easy to forget about all the missions still in the works.
Unlike the nonprofit mentioned in the opening, the missions of the Heartland Alliance and other mission-driven organizations are evident in everything they do--fundraising, operations, marketing, and other areas.
Daughrity recounts the history of the ecumenical movement by focusing first on one of its greatest institutional successes, the Church of South India in 1947, as a practical implication of the outcome of Edinburgh 1910, and assesses the relationship between ecumenism and missions based on this case study.
The DSC will develop a training cycle for all SDDC-aligned units to include Warrior Task Training and SDDC technical training, followed by real-world missions to apply the technical skills and allow the unit to be evaluated on mission readiness.
More bandwidth will allow for massive amounts of mission data required for running missions in the new operations center in Huntsville.
(2004) 'Co-Curricular Ethics Events Reinforce Institutional Missions', National On-Campus Report 32: 1-2.
The 388th history states that they flew 38 Commando Club missions in December 1967, five to RP-6, one of which was to JCS 21.11, the Thai Nguyen Railroad Yard.