mission statement

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Related to mission statements: Vision Statements

Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in periodicals archive ?
For example, state and district surveys (such as the Colorado and New York City Student Perception Surveys, 2016) can easily include questions about schools' mission statements.
Simple and clear: An employee who has to make a tough business decision could reference the mission statement to help.
As can be seen from the above, articulate, coherent, and meaningful vision and mission statements go a long way in setting the base performance and actionable parameters.
Poor mission statements are overly ambitious and often unattainable.
Some companies develop mission statements simply because they feel it is fashionable, rather than out of any real commitment (Bartkus, Glassman, & McAfee, 2000).
To investigate the inclusion of EBPs in correctional agency mission statements, each of the 50 state corrections departments' and the Federal Bureau of Prisons' mission statements were reviewed by the author.
I'd like to think that Mandela himself would have appreciated our little mission statement.
Mission statements are crucial for nonprofit organizations as well, where achieving the mission is analogous to making a profit in the private sector (Brinckerhoff).
The findings of research studies that examine the relationship between the mission statements and organizational performance are conflicting in the literature (O'Gorman and Doran, 1999).
Readers will see that clear corporate vision and mission statements are essential for organizational success, and they will learn how to gauge their effectiveness and how to revamp improperly structured statements.
Despite the emerging debate over their value, mission statements have now become compulsory.
This article proposes a four step process or model for strategic mission statements.

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