mission statement


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Related to mission statement: Vision Statement

Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in periodicals archive ?
Your mission statement can guide decisions about how you spend your time, which activities you choose, and how you manage relationships.
Your mission statement will help you to gently turn down the requests that do not align with your priorities while embracing and giving generously to those that do--knowing you are making the biggest possible difference.
Mission statements are ubiquitous in every part of the education world--from elementary and secondary schools to the charter sector, higher education, teacher preparation programs, and on and on.
In the other corner, we have Facebook, whose mission statement is as follows:
About###A Mission statement talks about HOW you will get to where you###A Vision statement outlines WHERE you want to be.
How can you craft a mission statement to guide your life or organization?
Campbell and Yeung (1991) emphasize that the process of developing a mission statement should create an "emotional bond" and "sense of mission" between the organization and its employees.
(2) WHY HAVE A MISSION STATEMENT? Without a mission statement, your department may not be taken as seriously as you would hope.
NAFA attendees can stop by booth #1201 from Wednesday, April 15, 2015 to Thursday, April 16, 2015 and speak to Donlen's fleet experts to learn how Donlen's new mission statement will support fleets in their initiatives to reduce costs and drive efficiencies.
Agencies can focus on the espoused beliefs and values of their organizations by transforming their mission statements to reflect the importance placed on the use of EBPs in pursuit of increased public safety through recidivism reduction.
This is the first mission statement that the university endeavored to write since the Legislature granted its independence, which formally began in July.
So, the fact that a taxi company might grandly proclaim in its mission statement to embrace diversity, pursue environmentally-friendly policies, value my call and urge me to visit its award winning, proactive website is absolutely no use at 2.30 am in the centre of Toon when they still haven't turned up for you - despite sending two cars to rescue some orange idiots and their cagefighter boyfriends who patently arrived after you!

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