mission statement

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Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in periodicals archive ?
Mission Senior Chef David Thomas a half an hour before dinner on Wednesday.
Commander: The 832nd's mission, in a nutshell, is to provide surface deployment and distribution support to the Warfighter in the designated AOR.
There may he no better time than this to revisit university mission statements in hope of either rediscovering their original promise or testing their relevancy in the 21st Century.
In the fall of 1984 the Vogelaars came to the Lutheran School of Theology at Chicago under the auspices of the LCA Division for World Mission and Ecumenism to begin a new experiment.
The Mission had a deal at a building close to 600 Third Avenue but was unexpectedly bumped when a tenant in that building needed expansion space--which left the Mission in the lurch with just a couple of months to relocate.
Indeed, the state's oldest mission, founded in 1769, the Mission Basilica San Diego de Alcala, has a parish of more than 2,000 and offers mass numerous times throughout the week and five times on Sunday.
Inspired by Counter Reformation zeal, the establishment of the Guarani Missions in the early 1600s was one of the most noteworthy efforts of the Jesuits in the New World.
As you know, planning has begun for a new mission in Sudan, contingent on a north-south peace agreement, and the UN is actively supporting the planning for expansion of the African Union monitoring mission in Darfur.
Since people make significant strategic and tactical decisions for their operation based on the vision/mission/values statements, it is critical to include the site/facilities with the programming/educational aspects in the vision, mission, and values statements.
Though a statement that's terse doesn't necessarily work for every business, your mission statement should be no longer than a few concise but informative sentences.
Besides the subtle drift, or precession, due to frame dragging, the mission will also be looking for another, more readily detectable effect predicted by the general theory of relativity.

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