mission statement

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Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in periodicals archive ?
Romania: We appreciate the advice from the OSART mission in 2016 and have carefully analysed all the issues it identified.
tops the current list, with 30 completed successful missions to the moon or its orbit between 1959 and 2013, according to OMG Space.
Although the mission has been cancelled, the rover will be used in the ESA mission next year.
The mission appreciated the ECP on holding of general election, 2018 in an organized and peaceful manner.
Columbia, SC, December 25, 2017 --(PR.com)-- Help for Pastors in creating a proactive approach to missions and to guide church members in interacting with the supported missionaries in their church is now available with Digital Missions Display.
The (https://www.jpl.nasa.gov/missions/gravity-recovery-and-climate-experiment-follow-on-grace-fo/) Gravity Recovery and Climate Experiment Follow-On is the second part of the GRACE mission that launched in 2002.
Wesley Ariarajah, professor of ecumenical theology, Drew University School of Theology, Madison, New Jersey; and Jooseop Keum, director of the WCC's Commission on World Mission and Evangelism (CWME) and editor of the International Review of Mission.
First and foremost, according to TTL, mission is essentially affirmation of Trinitarian Life.
According to its mission statement, "Heartland Alliance advances the human rights and responds to the human needs of endangered populations--particularly the poor, the isolated, and the displaced--through the provision of comprehensive and respectful services and the promotion of permanent solutions leading to a more just global society."
The word mission has a long and honourable tradition.

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