They are personalized, always-accessible
mini applications that sit on a handset to retrieve relevant information from the Web such as weather reports, sports updates and travel timetables.
These
mini applications offer marketers branding opportunities, and create customer interactivity and loyalty.
Browser alternatives such as widgets or applets, which are
mini applications that allow for content to be easily accessed from a home screen or with just a few clicks, can meet consumer demands for quick access to information," said David Schatsky, President of JupiterResearch.
com, a personalized dashboard of
mini applications (minis), which helps its members manage their digital lifestyles.
