merchandising


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merchandising

in-store promotional activity by manufacturers or retailers at the point of sale, designed to stimulate SALES. Such merchandising makes considerable use of POINT-OF-SALE DISPLAY materials and special buying incentives such as free trial samples, money-off packs and gifts. See SALES PROMOTION, PROMOTIONAL MIX.
References in periodicals archive ?
Just like their massive box office potential, ``Star Wars II'' and ``Spider-Man'' are also the expected front-runners when it comes to merchandising.
That "it" caught the attention of Willard Fonarow, the now retired godfather of EBS merchandising, who brought Tucker into management at the EBS buying office in St.
Dennis Eidson, Executive Vice President Marketing and Merchandising, has been appointed to the newly created position of Executive Vice President and Chief Operating Officer.
November Lazar Scher has plenty of experience in such merchandising programs, having helped develop products based on almost every Walt Disney Co.
We're trying to do things a little differently from `Star Wars,' with a certain irreverence,'' said David Imhoff, New Line's executive vice president of worldwide licensing and merchandising.
LAS VEGAS -- MOD Systems, a leading provider of in-store digital media solutions, today unveiled at 2007 International CES([R]) new digital media merchandising and fulfillment hardware appliances for retailers.
When considering which scripts to develop, studio executives now consider whether the movie has a marketable product, says Pat Wyatt, president of licensing and merchandising for Twentieth Century Fox, which spoofs the frenzy surrounding a popular toy in ``Jingle All the Way,'' starring Arnold Schwarzenegger as a father desperately seeking a Turbo Man action figure to put under the Christmas tree for his son.
tv and Exhibit Merchandising, "We anticipate an excellent fit between our two companies, and we further believe that there is a dynamic, mutually beneficial business opportunity in combining the two companies.
The Pace solution brings essential tools and capabilities to the retailer to ensure successful execution of their merchandising strategy.
When it comes to merchandising their site, Jamestown can now automatically combine business know-how with intelligence gleaned from their Fireclick analytics.
Leading Retailer of Quality Family Apparel Completes the Look - Embraces Best-in-Class Merchandising
CHICAGO -- Early Indicators Suggest CPG Merchandising Practices on Verge of Major Transformation