merchandising


Also found in: Dictionary, Thesaurus, Medical, Legal, Idioms, Encyclopedia, Wikipedia.

merchandising

in-store promotional activity by manufacturers or retailers at the point of sale, designed to stimulate SALES. Such merchandising makes considerable use of POINT-OF-SALE DISPLAY materials and special buying incentives such as free trial samples, money-off packs and gifts. See SALES PROMOTION, PROMOTIONAL MIX.
Mentioned in ?
References in periodicals archive ?
That "it" caught the attention of Willard Fonarow, the now retired godfather of EBS merchandising, who brought Tucker into management at the EBS buying office in St.
Shaking up Oaktree

Financial browser ?
Full browser ?