merchandising


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merchandising

in-store promotional activity by manufacturers or retailers at the point of sale, designed to stimulate SALES. Such merchandising makes considerable use of POINT-OF-SALE DISPLAY materials and special buying incentives such as free trial samples, money-off packs and gifts. See SALES PROMOTION, PROMOTIONAL MIX.
References in periodicals archive ?
Most recently, Shively was with Bluestem Brands where she served as senior vice president of merchandising. Shively joined Bluestem Brands as vice president of merchandising for home.
"We are pleased to announce the transition of two strong merchandising leaders to new roles within the division," an email explaining the move to Walmart U.S.
The agreement provides Telstra with the ability to implement One Door's Merchandising Cloud, with a view to delivering localized customer experiences and improving store operations efficiency.
As your days get busy, you may think it's simpler to let some of your good merchandising habits slide.
The purchase of SEE Merchandising's business marks Teall Capital's second acquisition in recent weeks as part of the formation of Dyehard.
Part 1 introduces creative thinking, defines visual merchandising, and outlines design strategies.
The management changes are taking place in food, general merchandise and merchandising operations, and they were revealed in three internal memos issued in late July.
Raley's stores typically plan six to eight weeks in advance for holidays, Minor explains, noting that showcasing holiday products with cross-merchandising ensures consistent merchandising at each store location.
Meanwhile, the exhibit at the Atrium Hall featured works of merchandising students in individual pop-up stores.
After months of delay, the merchandising for the Commonwealth Games was finally launched on Thursday but with hardly any time left, the organisers have given up of hopes of making profits out of the deal with Premier Brands.
ROBERT PRICE has joined Art Van Furniture as vice president of merchandising, effective Aug.
34 Degrees Foods with Latitude has appointed Steven Millard as its national merchandising director and eastern regional sales manager.