Just like their massive box office potential, ``Star Wars II'' and ``Spider-Man'' are also the expected front-runners when it comes to merchandising
That "it" caught the attention of Willard Fonarow, the now retired godfather of EBS merchandising
, who brought Tucker into management at the EBS buying office in St.
November Lazar Scher has plenty of experience in such merchandising
programs, having helped develop products based on almost every Walt Disney Co.
We're trying to do things a little differently from `Star Wars,' with a certain irreverence,'' said David Imhoff, New Line's executive vice president of worldwide licensing and merchandising
When considering which scripts to develop, studio executives now consider whether the movie has a marketable product, says Pat Wyatt, president of licensing and merchandising
for Twentieth Century Fox, which spoofs the frenzy surrounding a popular toy in ``Jingle All the Way,'' starring Arnold Schwarzenegger as a father desperately seeking a Turbo Man action figure to put under the Christmas tree for his son.