During holidays, as shoppers seem to be highly focused on their end goal, it's important to ensure that displays are strategically positioned and merchandised
to guide busy customers to smart choices, asserts Marjorie Proctor, marketing and design specialist at Conyers, Ga.-based Hillphoenix.
Joe Dortch, frozen food and dairy category manager for Richmond, Va.-based Ukrop's Super Markets, says he makes cross-merchandising recommendations for frozen to his stores quite often."Within each weekly merchandising plan, I typically recommend that certain complementary frozen items be merchandised
together," Dortch says.
Among the retail giant's cited cross-promotions were freestanding displays of new releases, magazine's merchandised
in health and beauty and fitness departments, value-added magazine pallet promotions, and cross-promoting bridal magazine pallets with fashion magazine pallets.