media

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Related to medium: Psychic Medium

media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in classic literature ?
The changes in appearances of an object which are due to changes in the intervening medium will not affect, or will affect only very slightly, the appearances from places close to the object.
From the point of view that we have been hitherto adopting, we might define them as the appearances of objects at places from which sense-organs and the suitable parts of the nervous system form part of the intervening medium. Just as a photographic plate receives a different impression of a cluster of stars when a telescope is part of the intervening medium, so a brain receives a different impression when an eye and an optic nerve are part of the intervening medium.
As we approach nearer to the object, the effect of the intervening medium grows less.
For as there are persons who, by conscious art or mere habit, imitate and represent various objects through the medium of colour and form, or again by the voice; so in the arts above mentioned, taken as a whole, the imitation is produced by rhythm, language, or 'harmony,' either singly or combined.
Such, then, are the differences of the arts with respect to the medium of imitation.
It was his custom, too, as it has been that of many other pious Puritans, to fast -- not however, like them, in order to purify the body, and render it the fitter medium of celestial illumination -- but rigorously, and until his knees trembled beneath him, as an act of penance.
Fore and aft rose two cages of medium height with inclined sides, and partly closed by thick lenticular glasses; one destined for the steersman who directed the Nautilus, the other containing a brilliant lantern to give light on the road.
Dolokhov was of medium height, with curly hair and light-blue eyes.
He seemed to express himself with difficulty, as though words were not the medium with which his mind worked; and you had to guess the intentions of his soul by hackneyed phrases, slang, and vague, unfinished gestures.
I had notched a three and two singles, when he sent me down a medium to fast which got me in two minds and I played back to it too late.
Hence some of my readers will, perhaps, wonder that the squire had not hated Sophia as much as he had hated her mother; but I must inform them, that hatred is not the effect of love, even through the medium of jealousy.
He was a man of forty, of medium height and rather slender build; he stooped a little.