media

(redirected from mediae)
Also found in: Dictionary, Medical, Legal, Encyclopedia.
Related to mediae: mediate

media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Glossarium Mediae Latinitatis Cataloniae, voces latinas y romances documentadas en fuentes catalanas del ano 800 al 1100.
Van de Kieft, Mediae Latinitatis Lexicon Minus, vol.
39) Domino Du Cange, Glossarium Mediae et Infimae Latinitatis, s.
Tetrasporophytum plantis cystocarpicis simile; Tetrasporangia in zona corticali partis mediae laminaeprincipalis vel lobulorum secundariorum superposita, e secunda cellula corticali lateraliter orientia, ovoidea, 18-19,5 [micron]m longa 5-9 [micron]m diam.
In any case, a direct parallel is Ashkun gasa 'cowdung' (with trace of a nasal consonant), and semantically comparable is Khashi kuster 'dunghill' which goes back to OIA *go-stara- (see 13685) (devoicing of mediae is quite common in Khashi).
20) Lebeuf, Mercure, 915-916, and Charles Du Fresne Du Cange, Glossarium Mediae et Infimae Latinitatis, 10 vols.
There is always the Glossarium mediae et infimae latinitatis of Charles Du Fresne, sieur Du Cange (1610-1688), but this is now hundreds of years old and available only at large reference libraries or through institutions able to afford access via Brepols' 'Database of Latin Dictionaries'.
The Kenyan soap opera Makutano Junction is set in "a quintessential Kenyan town filled with gutsy market women, corrupt politicians, ambitious mothers and young lovers," says programme-maker Mediae.
21-22, "At mihi tum mediae saliunt tentigine venae, / Surgit et in cornu spina recurva suum"--"And then from its center my member leaps up, outstretched, / And my spine, curved back, rises toward my horn"--misses the meaning of spina as a "stalk," and only gets half-right a more common classical euphemism in the expression media vena.
1) Ver, ao lado dos lexicos mencionados na nota precedente, Du Cange, Gossarium Mediae et Infimae Latinitatis, Niort, 1883-87.
van de Kieft, Mediae Latinitatis Lexikon Minus, 2 vols (Leiden: Brill, 2002).