media

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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
A series of 3 x 3 x 2 mixed subject factorial ANOVAs were conducted with media type (non-fiction, fiction, control) and pre-existing pro-carry characteristics (anti-carry, mid-range, pro-carry) as the between-subjects factors and testing (baseline, post-test) of the dependent variables as the repeated measures.
Video-sharing sites (M = 2.97) was the second-highest social media type for instructors.
To achieve the greatest flexibility in creating a tiered mobile storage infrastructure, and the best match of media to data protection requirements, requires storage libraries or data centers that support multiple media types.
On a pop-up screen, the user will click on the participants to include in a conference, then select the media types appropriate for the conference--video, audio and/or data collaboration.
When choosing a media type for storage, the longevity of the media must support the disposition of the records types that will be stored on it.
As its own separate media type, the same metrics applied to voice, email, fax, and other interaction types can now be applied to SMS.
I heard some media type say liberals watch CBC and conservatives watch CTV.
Give me a real story every time - and if this Media Type ever ends up being seduced by such brainmushing marketing ploys, then please, please, please, will someone put me out of my misery.
Different streams of meta data are produced to describe the lesson's properties, like cognitive type and media type. The approach to support the technology-based learning of cognitively complex concepts is based on the following elements: record complete lessons using the AudioGraph tools; capture different streams of meta data and associate those both with and within the media elements; and describe the lesson content using the FSCL.
* Over 10,000 entries that are organized by topic, media type, and theme
Interactive Intelligence (Nasdaq: ININ), a company that provides unified IP business communications solutions, revealed yesterday (24 November) that an additional media type, short message servicing (SMS) has been added to Customer Interaction Center (CIC), its multi-channel contact centre software suite.
If a customer sends an e-mail and then initiates a follow-up telephone call later, it is important that the agent has access to the information about all previous interactions, regardless of the media type. Doing this will alleviate customer frustration.