media


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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Besides, the media organisations within the RAKEZ Media Zone have direct access to over 14,500 businesses within RAKEZ that constantly need media-related services, such as advertisement, public relations, publications, corporate events and consultancy, etc.
Based on the literatures retrieved from CNKI, and compare the literature to other communication subfields such as media geography, media scale, media sex, media hegemony, media ecology has shown traits of maturity as a sub-discipline.
Media criticism has great potential to facilitate educational efforts to develop the audience's media culture.
"We believe rich media is becoming more powerful as a medium because it engages the viewer through video, sound and physical interaction -- Q&A, polling, click through navigation and now search," explained Rimas Buinevicius, chairman and CEO of Sonic Foundry.
It's a great place to go for story ideas." Media reporters not only visit institutional websites, but they also read the available blogs or RSS feeds.
YouTube, MySpace and Facebook are hogging the social media space.
Because the Channel One program may have real benefits and real costs for students, the program provides an ideal focus for examining the extent to which media literacy training can enhance the benefits and diminish the risks associated with use of the program in schools.
For blacks, each 20% increase in the sexual media diet score was associated with a 14% increase in a youth's risk of having intercourse in a model controlling only for demographic characteristics.
"We are pleased to have developed a serum-free media specifically for Vivalis EBx cells, which have been viewed as an exciting new vaccine and human therapeutic production platform for the growing pipelines of today's biopharmaceutical companies."
In effect, Bush is holding the coat of those who go after the news media on his behalf.
This need for flexibility is particularly important in the choice of physical storage media since it will, in large part, determine the success of implemented policies.