media


Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Idioms, Encyclopedia, Wikipedia.

media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
The media literacy curriculum was developed by six graduate students based on existing media literacy curriculum resources.
Develop a way to track and compile information about each news media contact made with Xcel Energy.
Recycled media that has been misused can have scratches on the surface of the media that may deepen over time with repeated use.
What has been the impact of the Information Literacy Skills for Student Learning on library media programs?
Organizations are embracing the use of digital media because it combines the immediacy, ease of use and efficiency of the Internet with a dynamic and compelling new way to communicate information and training to employees and customers.
Otitis media not only causes severe pain but may result in serious complications if it is not treated.
There are three different kinds of off-line magnetic media in use today: longitudinal, longitudinal serpentine, and helical.
New section focusing on investment into China's media sectors.
If your process for responding to inquiries from the media is complex, or delays or denies access to executives, reporters may assume that you and your company are hiding something.
3) To produce general awareness of mass media forms and content and foster a sense that media messages are constructed for economic, political, and aesthetic reasons, among others; (4) To encourage students to think critically about media and ask questions in regards to what they see or hear in their media landscape.
The physical properties of MP media were quite attractive to meet the demands of DDS helical scan recording.
Available immediately, Signiant's new Digital Media Distribution Management Suite lets users easily share, repurpose and move their digital files to more places in a shorter period of time.