me-too product


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Me-Too Product

A product created by a company that is similar to a competitor's product in order to prevent that competitor from maximizing its market share. Creating me-too products is considered risky because the company may lack the knowledge or expertise necessary to create a competitive product.

‘me-too’ product

see MARKET POSITIONING.
References in periodicals archive ?
We selected Clubhouse Decking and Elite Railing because it provides users with measureable performance advantages, and is not just a me-too product," said Bob Lattanzi, branch manager, Ayer/Manchester at Hood Distribution.
For every me-too product, there's something unusual to satisfy consumers' diverse needs and interests.
We're kind of aggressive by nature -- we don't do a me-too product.
Far from just being a me-too product, it says, its ketchup contains 20% more tomatoes than Heinz's more famous product and the company was also the first to market brown sauce in a top-down format.
For a porridge producer, Noonan says it would have been easy to offer a me-too product that would not have made an impact against big brands such as Quaker.
The success of the chic little iPod, which began life as a me-too product long after other firms pioneered portable MP3 players, made the entire line of Mac computers fashionable again.
Hero UK MD Richard Illsley said: "We did not want to come to the UK with just another me-too product.
But Alper felt there was "a lot of me-too product out there.
We did not want to have me-too product when we introduced this line.
A buyer of a Midwestern mass merchant commented, "If it turns out to be a me-too product, it probably won't add incremental sales.