maturity phase

Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.

maturity phase

see PRODUCT LIFE CYCLE.
References in periodicals archive ?
Followed by Europe, the market is in maturity phase and North America region is expected to grow at a faster pace as compared to Europe due to Eurozone debt crisis.
The following information about the age structure is available: Street trees: 50% over 70 years (aging phase), 20% 20-70 years (maturity phase), 30% 0-20 years (youth phase).
The demand for facial massagers has saturated in most developed countries; however, the maturity phase of this product in these geographies is yet to come of age.
The three variables were: (1) maturity analysis, using each company's score in the maturity phase of the KPMMM; (2) internationalization analysis, using the transnationality index obtained using the formula calculating the assets, revenue and company employees; and (3) competitive implication analysis, with contribution to internationalization using the coefficient of the number of times the companies showed the same mature characteristics of PM with a sustainable competitive advantage, contributing to their internationalization.
The framework also looks at the need to prolong the maturity phase of a product life cycle and prevent its decline.
The [T.sub.b], [T.sub.opt], and [T.sub.B] vary according to the developmental phase, being [T.sub.b] = 11 [degrees]C, [T.sub.opt] = 30 [degrees]C and [T.sub.B] = 40 [degrees]C for the Sowing-Emergence and Emergence-Panicle Differentiation Phases, [T.sub.b] = 15 [degrees]C, [T.sub.opt] = 25 [degrees]C and [T.sub.B] = 35 [degrees]C for the Panicle Differentiation-Anthesis phase, and [T.sub.b] = 15 [degrees]C, [T.sub.opt] = 23 [degrees]C e [T.sub.B] = 35 [degrees]C for the Anthesis-Physiological Maturity phase (Streck et al., 2011).
The ova diameter progressively increased from 0.37 mm (March) to 0.90 mm (June) along with progression of maturity phase. Primary growth and mature ova were found in the ovaries during March - May (0.37-0.68 mm) respectively.
The life cycle of medical imaging technologies is found in various stages: a) initial phase for PET-MRI, b) growth phase for PET-CT and c) the maturity phase for CT, MRI and PET, taken separately.
The category is expected to enter the maturity phase from 2016 onwards, although in 2015 it recorded healthy growth due to the growing population and tourist flows into the country.
* in the mature stage (maturity phase), strategies should focus on the process of knowledge exploitation.
Mass-produced products with peak sales are in the maturity phase, which usually means that more and more competitors will enter the market with similar products at lower prices.
Intersog welcomes all G2E attendees to visit its booth 4003 and find out how to start or take their iGambling development to the next maturity phase.

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