maturity phase

Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.

maturity phase

see PRODUCT LIFE CYCLE.
References in periodicals archive ?
The framework also looks at the need to prolong the maturity phase of a product life cycle and prevent its decline.
The hyperconverged market has evolved from the cultivation phase to the maturity phase, said Qiu Long, General Manager of Huaweis server domain.
The category is expected to enter the maturity phase from 2016 onwards, although in 2015 it recorded healthy growth due to the growing population and tourist flows into the country.
Intersog welcomes all G2E attendees to visit its booth 4003 and find out how to start or take their iGambling development to the next maturity phase.
Future growth of its palm oil segment will be supported by oil palms entering maturity phase as only 18 per cent of cultivated land of 36,413 ha is in prime age.
This video game market segment is entering the maturity phase.
Both upstream and downstream characteristics can be common to companies in the maturity phase.
From these fish, 4428 oocytes--with more than 300 oocytes from each maturity phase (I=961; II=1106; III=1046; IV=381; V=934)--were measured for their diameter with an image analysis program (Image-Pro Plus, vers.
Only one third of banks has reached the fourth BPM maturity phase, where organizations have Process Governance Improvement Centres established, combine business and IT in process management and have formal process management positions and responsible staff members appointed.

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