Analysts say digital marketing campaigns are "critical" in making up for increasingly ineffective mass-marketing strategies.
"Marketers still need to shift their traditional campaign management strategies around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach." According to Sarner, mass-marketing campaigns have generated only a 2 percent response rate and are on the decline.
"We'll offer our services to the Hollywood community and leverage UniWorld's experience in mass-marketing
existing films," says Friday, who previously served as executive director and producer of the Acapulco Black Film Festival.