mass marketing

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mass marketing

the process of promoting the sales of large numbers of a product in order to facilitate MASS PRODUCTION of the product. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Analysts say digital marketing campaigns are "critical" in making up for increasingly ineffective mass-marketing strategies.
"Marketers still need to shift their traditional campaign management strategies around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach." According to Sarner, mass-marketing campaigns have generated only a 2 percent response rate and are on the decline.
"We'll offer our services to the Hollywood community and leverage UniWorld's experience in mass-marketing existing films," says Friday, who previously served as executive director and producer of the Acapulco Black Film Festival.