mass marketing

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mass marketing

the process of promoting the sales of large numbers of a product in order to facilitate MASS PRODUCTION of the product. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Most expected publicly traded operators like Charlotte's Web Holdings or CV Sciences to become the first to penetrate the mass-market channel.
Heritage Insurance Kenya becomes the first insurance firm in Kenya to get into mass-market full underwriting-based motor insurance powered by telematics.
Volkswagen AG (Xetra: VW), a Germany-based automaker, is to step up the individualisation of its three mass-market, brands making them each more distinct to reduce overlaps and defuse tensions within the car making group, according to chief executive.
According to CoreData Research, which polled 552 U.S.-based advisors and was conducted by the firm's UK arm, 71% of the advisors plan to "disengage from some mass-market investors" because of the DOL rule.
Having reviewed the submissions, TRA has concluded that no operator has significant market power (SMP) or dominance in the supply of mass-market broadband services, and that as a result, it is appropriate to remove current regulatory obligations from Batelco in relation to these services.
The regulator said that there is now "significant competition" in the mass-market broadband sector, meaning there is no longer a need for regulations.
There was once a big gap between mass-market chocolate and premium offerings.
Since then, there have been a number of important market developments which have led to sustainable competitive alternatives emerging for "mass-market" broadband consumers, who are predominantly residential and small business consumers.
Overall sales satisfaction in the luxury segment stood just 32 points higher than the mass-market average, with sales experiences of buyers from both vehicle segment being very similar when it came to meeting their expectations.
4Q sales of mass-market projects in St.P were decisive for performance in the whole of 2012.
SymphonyIRI, a Chicago, IL-based market research firm, determined herb supplement sales in the mainstream market channel (e.g., food stores, drug stores, and mass-market retail outlets) as being $380 million for 2011, an increase of nearly 7% over the previous year.
Summary: Honda Motor Co (7267.T) launched its first mass-market motorcycle for India and its cheapest motorbike worldwide on Tuesday, as it aims to tap low-cost emerging markets including more than doubling India's share of its motorcycle revenue by 2020.