marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in classic literature ?
She never puts it up, having the greatest reliance on her well-proved cloak with its capacious hood, but generally uses the instrument as a wand with which to point out joints of meat or bunches of greens in marketing or to arrest the attention of tradesmen by a friendly poke.
"Business has two (and only two) basic functions: marketing and innovation.
I think that Seth Godin has one of the smartest marketing minds on the planet.
Marketing Profs Daily Fix (http://www.mpdailyfix.com/)
Market It Right--Free step-by-step marketing guides www.MarketltRight.com.
Guerilla Marketing Online--Tons of articles related to guerilla marketing strategies and related topics.