marketing objectives

marketing objectives

the general and specific aims which a firm sets for itself in selling its products. Marketing objectives together with similar objectives for the other functional areas of the firm (production, finance etc.) are closely related to the firm's overall BUSINESS OBJECTIVES. Operationally, marketing objectives may either be stated in general terms such as simply the increase of sales year by year, or set as quantitative targets: a minimum 10% increase in sales per annum, or an increase in the market share of a particular product from its current level of say 20% of the market to 30% over a five-year period. Such explicit objectives provide a focus for the deployment of the firm's resources and the application of appropriate MARKETING STRATEGIES to achieve them.
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When you have a custom data relationship with Successful Farming Data Solutions, we take the time to understand your unique needs and will help you determine the appropriate data set and delivery mechanism to meet your marketing objectives.
Knowing the attributes of this market segment, you can develop goals and strategies tied to specific overall marketing objectives.
If marketing objectives dictate the use of extensive paid advertising, a marketing firm should be consulted for both production and purchase of media.
What you are attempting to objectively appraise is your marketing organization, personnel, and the plans you are employing to implement marketing policies and achieve your marketing objectives.
Every firm has some limit on promotional expenditures, so the strategy chosen must be targeted carefully to the firm's current marketing objectives.
com/research/3qmphm/key_marketing) has announced the addition of the "Key Marketing Objectives in the European Asset Finance Industry: Survey Snapshot" report to their offering.
One is based entirely on the need for producing a predetermined profit; the other on what is supposed to be necessary to accomplish stated marketing objectives.
The trade journals talk about "the powerful effect" of a PR campaign in "extending the reach of a client's advertising" or using PR skills to "achieve marketing objectives.
Other factors, each equally weighed, included marketing objectives, creativity, quality and content of the campaign.
One of the toughest selling jobs the sales and marketing manager in our industry has is convincing top management that more direct salespeople are needed to accomplish the foundry's marketing objectives.
Throughout her tenure, Renee has demonstrated a thorough understanding of Best Western's marketing objectives, along with strong leadership skills that are key to the success of our marketing efforts and initiatives," said Dorothy Dowling, Senior Vice President of Marketing.
Best-in-class MO teams will collaborate closely with sales, the CFO, the CEO, and marketing executives to develop a performance measurement process which cascades from corporate objectives to marketing objectives to campaigns/programs.

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