marketing objectives

marketing objectives

the general and specific aims which a firm sets for itself in selling its products. Marketing objectives together with similar objectives for the other functional areas of the firm (production, finance etc.) are closely related to the firm's overall BUSINESS OBJECTIVES. Operationally, marketing objectives may either be stated in general terms such as simply the increase of sales year by year, or set as quantitative targets: a minimum 10% increase in sales per annum, or an increase in the market share of a particular product from its current level of say 20% of the market to 30% over a five-year period. Such explicit objectives provide a focus for the deployment of the firm's resources and the application of appropriate MARKETING STRATEGIES to achieve them.
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iClick is built on cutting-edge technologies, with a proprietary platform that possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China.
Recently a potential client drove all the way across the country to give us a brief, and when we asked about their objectives for their digital campaign, they said: "Impressions, reach, clicks, likes, comments, shares, and lead generation." This is a typical example of how marketers lust after digital, without thinking about how to use it as a tool that can help serve their marketing objectives.
Tenders are invited for in support of horse racing ireland~s recently completed strategic plan, the organisation requires a brand development audit and strategic recommendations to position the organization to deliver on strategic marketing objectives. this process will be a key foundation of the proposed marketing and communications activity of hri in the coming years and it is imperative that it is undertaken with a view to delivering a brand identity, brand messaging system and brand architecture that supports initiatives undertaken across the breadth of the organization.
With over millions of records in hand, this comprehensive mailing lists assists businesses to attain marketing objectives. InfoClutch's up-to-date marketing database is a goldmine of useful information available in both pre-built and customizable formats, for marketers to choose as per their business.
In addition, she will be working directly with her own clients, advising them on how to best meet their marketing objectives through the use of digital advertising.<br />She joins Baltimore magazine after spending more than three years at Baltimore Sun Media Group supporting the digital division first as a digital sales manager and later as a selling manager and a territory manager.
"Match how people watch by capturing different levels of interest and attention with Facebook video, using different placements to meet different marketing objectives, and complementing other media," he said.
These audiences are designed to effectively align with marketing objectives such as conquesting buyers of competitive products, better engaging current customers and reducing customer churn.
Platt will be heading the marketing team as part of the senior leadership team at the hotel and will be responsible for developing the complete marketing strategy and representation of the St Regis Doha, developing media and partnership relations, as well as ensuring the overall sales and marketing objectives are achieved.
With over 22 years of senior management experience, Cyrus brings a wealth of industry experience to his new role including realising and achieving company vision, personally building, supervising and motivating teams, delivering and achieving revenue and profit targets, strategic planning and delivering sales and marketing objectives while enhancing the customer experience.
Develop clear marketing objectives. Schedule staff to work the show and clearly communicating responsibilities and expectations.
Under the Best Use of Apps category, entries were judged by the innovative use of an app to drive customer engagement and enhance brand experience in addition to demonstrating the role of the app in reaching marketing objectives.
Mike Kent, managing director, Kitlocker.com Limited, said, 'The move to Barclays with the increased facilities has enabled us to purchase machinery, improve the company infrastructure, and deliver on a number of our progressive marketing objectives. We have exciting plans for the future including a number of projects working with Nike UK predominantly in the grassroots football sector.'

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