marketing information system
Also found in: Acronyms.
Also found in: Acronyms.
References in periodicals archive
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A marketing information system should facilitate both strategic and tactical marketing control (Greenley, 1986), as highlighted in Figure 1.
A Marketing Information System should provide an operational basis of information for the marketer through an on-going marketplace intelligence process.
This research study develops a model that integrates marketing information systems and strategy levels and examines the application of these systems at each strategy level.
It is difficult to describe whether or not an organization has a marketing information system, because organizations differ so widely in scope and content, so the survey intended to identify whether organizations use information technology to capture key information internally and externally on which to base decisions, and the extent to which computers are used for data analysis.
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