marketing information system
Also found in: Acronyms.
marketing information systema system in which marketing information is formally gathered, stored, analysed, and distributed to managers in accordance with their informational needs on a regular, planned basis. See MARKETING INTELLIGENCE.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson