marketing information system


Also found in: Acronyms.

marketing information system

a system in which marketing information is formally gathered, stored, analysed, and distributed to managers in accordance with their informational needs on a regular, planned basis. See MARKETING INTELLIGENCE.
References in periodicals archive ?
Also, it is recommended that similar research be done, and also of a quantitative nature in the business sector in question and in other relevant ones, for better assessment of the management of information that the marketing information system provides for creating and maintaining competitiveness, whether due to the scarcity of empirical studies or due to economic representativeness.
A marketing information system should facilitate both strategic and tactical marketing control (Greenley, 1986), as highlighted in Figure 1.
A Marketing Information System should provide an operational basis of information for the marketer through an on-going marketplace intelligence process.
This research study develops a model that integrates marketing information systems and strategy levels and examines the application of these systems at each strategy level.
It is difficult to describe whether or not an organization has a marketing information system, because organizations differ so widely in scope and content, so the survey intended to identify whether organizations use information technology to capture key information internally and externally on which to base decisions, and the extent to which computers are used for data analysis.
Subject of the tender, delivery, configuration, installation and commissioning of an integrated marketing information system (transport) for Stadtwerke Osnabrck AG.
Contract notice: The subject of the public contract is to create a database and marketing information system (mis).
The subject of the public contract for services is the creation of project documentation - architecture - a marketing information system (MIS), the foundation for the creation of project documentation will be submitted by the candidate winning proposal in the competition for the design.
Prior Information Notice: Draft marketing information system and supervise its implementation.
In its bid to boost the strength of a sector sometimes hit by cyclones and often threatened by foreign pests and diseases, the Australian banana industry has invited bids to develop a banana production and marketing information system.
Eritrea s export to COMESA accounted to over four million dollars in 2008, and Eritrea actively participates in the Food and Agriculture Marketing Information System (FAMIS) activities and has benefited from the training of data collection consultants and FAMIS administrators.
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