marketing effort

marketing effort

the total amount of resources which a firm puts into the MARKETING MIX in order to stimulate demand for its goods and services (see SALES BUDGET). However, the firm's overall marketing success will depend not only on its marketing effort but also on the effectiveness of that expenditure in securing customers, and a firm would aim to generate greater sales than its competitors from an equivalent level of expenditure.
References in periodicals archive ?
Every marketing effort following this first impression will be affected by your initial message.
Still, almost all schools invest in the marketing effort to colleagues, and presidents have no problem entreating a little help from consultants.
is dropping an Internet-based small-business insurance marketing effort as part of a realignment strategy to focus on what it considers its core market--midsize to large employers.
It sounds low key for a marketing effort, but Crawford wants current and potential clients to feel comfortable, not bullied.
When either real or perceived functional differences are established by the marketing effort, price no longer becomes the major determinant in the sale.
To protect the value of its marketing plan as a firm initiative through which the direction of the firm may be defined, JHA ensures that every marketing effort in which the firm invests its resources advances the marketing goals of the entire organization not just one or two individuals.
The training conference forms only one component of a major marketing effort for Lutheran outdoor ministries, dubbed 1993: Year of Outdoor Ministries.
And as this marketing effort is undertaken, new business comes from totally unexpected leads.

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