marketing effort

marketing effort

the total amount of resources which a firm puts into the MARKETING MIX in order to stimulate demand for its goods and services (see SALES BUDGET). However, the firm's overall marketing success will depend not only on its marketing effort but also on the effectiveness of that expenditure in securing customers, and a firm would aim to generate greater sales than its competitors from an equivalent level of expenditure.
References in periodicals archive ?
As part of a global campaign, we anticipate this joint marketing effort will create a channel to meet the increasing demand from the European market for the APKWS rocket.
Dana Point, CA, January 22, 2015 --(PR.com)-- BanCorp Properties announced on Monday that it is zeroing-in on the Dana Point real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients - and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain.
The Adventure Travel World Summit scheduled to take place in Windhoek and Swakop mund from 26 to 31 October this year, will undoubtedly be the biggest marketing effort the country will embark on.
Laura Soave, head of the Fiat brand under Chrysler stated that the marketing effort include a planned promotion in Times Square in New York.
"Buyers are really going to reap the benefits of the reduction in real estate taxes at this building," said Fredrik Eklund, managing director of CORE, who is leading the sales and marketing effort at The Cammeyer.
Business on the newsletter is up about 15 percent this year with absolutely no new marketing effort whatever."
The organization's strategy was to launch an exhaustive marketing effort, with the company giving small performances all over New York City, including at the Smithsonian and in Central Park.
If your art or photography is more than just a hobby, you simply can't be without these two references: no reference shelf is complete without them--and no marketing effort complete without their advice.
North Bay's biggest economic development initiative is its 'Buck-an-Acre' industrial land marketing effort.
Price points are critical to the marketing effort; prices must match the market.
If both these criteria are met, the option of a dual listing on another exchange may support a company's marketing effort to broaden its shareholder base, increasing its trading volume and moderating volatility.
The second year of the profession's five-year direct marketing effort reaching 16-22 year olds ("Generation Y") was renewed recently with the MP3/Be A Music Mogul Game and the Summer Dream Internship Contest.

Full browser ?