marketing effort

marketing effort

the total amount of resources which a firm puts into the MARKETING MIX in order to stimulate demand for its goods and services (see SALES BUDGET). However, the firm's overall marketing success will depend not only on its marketing effort but also on the effectiveness of that expenditure in securing customers, and a firm would aim to generate greater sales than its competitors from an equivalent level of expenditure.
Mentioned in ?
References in periodicals archive ?
Every marketing effort following this first impression will be affected by your initial message.
Developing a CCRC: stepping stones to success; A step-by-step approach for saving time and money when developing a CCRC
Still, almost all schools invest in the marketing effort to colleagues, and presidents have no problem entreating a little help from consultants.
Insider traiting: college officials "sell" to each other, to garner U.S. news votes. (In The News)
11 thwarted a previous marketing effort, Palmdale Regional Airport supporters met with America West representatives in the first of what is expected to be a series of sales pitches to attract an airline.
CAMPAIGN FOR AIRPORT UNDER WAY AMERICA WEST WOOED FIRST
is dropping an Internet-based small-business insurance marketing effort as part of a realignment strategy to focus on what it considers its core market--midsize to large employers.
Wausau Refocuses Marketing Plan Toward Midsize to Large Employers
It sounds low key for a marketing effort, but Crawford wants current and potential clients to feel comfortable, not bullied.
An old-fashioned Web site
When either real or perceived functional differences are established by the marketing effort, price no longer becomes the major determinant in the sale.
Selling your marketing plan
In addition, the report explores the management and organization of the college's branding and promotional efforts, exploring the degree of centralization and other issues in the management of the college marketing effort.
Use Of and Spending By Colleges on Marketing Consultants Such As Market Research Agencies, Public Relations Firms and Advertising Agencies -- The Survey Of College Marketing Programs, 2007 Edition
To protect the value of its marketing plan as a firm initiative through which the direction of the firm may be defined, JHA ensures that every marketing effort in which the firm invests its resources advances the marketing goals of the entire organization not just one or two individuals.
Marketing as a stepping stone to the future
The training conference forms only one component of a major marketing effort for Lutheran outdoor ministries, dubbed 1993: Year of Outdoor Ministries.
Year of outdoor ministries: Lutherans expanding their markets
And as this marketing effort is undertaken, new business comes from totally unexpected leads.
Marketing in troubled waters
Youth will be charged with executing an integrated campus marketing effort built to reinforce Panama City Beach (PCB) as the nation's #1 domestic spring break destination.
Mr. Youth Selected Official College Marketing Services Partner of the Panama City Beach Convention & Visitors Bureau
A focused marketing effort will help us get the word out and attract even more customers.
Local Champps Locations Join Rewards Network to Attract Customers

Financial browser ?
Full browser ?