marketing allocation

marketing allocation

the division of a company's SALES BUDGET between its PRODUCTS, MARKET SEGMENTS and SALES TERRITORIES.
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References in periodicals archive ?
m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer.
Noble will be entitled to purchase up to 33% of its marketing allocation as principal.
Staubach Retail had to find a way to get a 15-year commitment from Walgreens and a marketing allocation that ultimately reduced real estate costs, resulting in the drug store chain's approval of the site.
According to observers, industry leader Frito-Lay has responded to the stepped-up efforts of the two aforementioned companies by bulking its marketing allocations.

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