marketing allocation

marketing allocation

the division of a company's SALES BUDGET between its PRODUCTS, MARKET SEGMENTS and SALES TERRITORIES.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
Mentioned in ?
References in periodicals archive ?
At the same time, the government has allowed the sugar regulatory body, the SRA, to maintain the quedan system-the marketing allocation system for sugar-and by providing only a small window for food processors to import sugar for their use.
Is it any wonder that survey results reported that only 30 percent of franchisees spend the local marketing allocation required in the franchise agreement or spend more than 10 percent of their time actively making and keeping customers?
(m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer.
Noble will be entitled to purchase up to 33% of its marketing allocation as principal.
Staubach Retail had to find a way to get a 15-year commitment from Walgreens and a marketing allocation that ultimately reduced real estate costs, resulting in the drug store chain's approval of the site.

Full browser ?