marketing


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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
Maguire Associates' services include strategic planning, integrated marketing, strategic pricing and forecasting, strategic financial aid modeling, enrollment management consulting, branding and image development, student satisfaction/retention studies, and research for alumni and development audiences.
"Disc Marketing's decision to include audio tracks from emerging artists that appeal to the targeted demographic of high school juniors and seniors was a strategic one.
In 2000, Hanks was promoted to marketing manager for Waupaca, a new position developed within the group to take advantage of his skills.
The more you know about your target marker, the better able you will be to develop marketing materials and messages that are appropriate and persuasive.
To be successful in the marketplace, a facility must get out into its marketing area and make personal contacts.
Specialized programs help define a marketing niche.
Target marketing strategies for occupational therapy entrepreneurs.
Although often not done consciously or capably, marketing is not unknown in libraries.
After all, cash holdings dragged down yield and hurt the marketing department's chance of peddling the fund.
Lakewood, N.J.-based Flori Roberts, named for its founder--a white woman--began marketing high-end cosmetics to African-Americans in 1965.
A joint venture combining American production know-how and European marketing expertise could cut these costs and improve the chances of success."