marketing


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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
Mills: We use market research for product development and marketing strategies and plans.
Camps can focus their marketing efforts on this target market.
Majaro (1993) presents the definition of marketing used by the Chartered Institute of Marketing as one of the most succinct available: "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (p.
It is the most basic yet powerful form of marketing.
Actually, salespeople have to carry the marketing ball in a small company.
Durand: The marketing manager has several core responsibilities including the development and implementation of a marketing plan, the definition of the brand's product mix and specifications (in conjunction with the product development group), and coordination with other key operations within the organization.
developing a marketing plan and an adequate organization that will permit the coordination of all marketing-related functions;
Features of the SEMDirector Marketing Action Platform include:
Seamlessly integrated with SAS' award winning suite of customer intelligence solutions, SAS for Marketing Performance Management creates alignment between marketing strategies and activities, links marketing performance to the company's financial performance, and helps ensure accountability of the marketing team.
The system of record brings together marketing assets, such as creatives, reports, budgets, and business definitions (e.